Telling Stories to Spark Change SEMINAR

Monday, August 10, 2020  

11 AM - 12:30 PM EDT

by David Hutchens

Today, more and more leaders are recognizing the power of story as an organizational capacity... and as potent leverage point in systems. Whether you are seeking to create engagement around your efforts as a system dynamic practitioner, or wanting to align people towards action within your complex system, the language of narrative is unique in its available to move people.

In this webinar, David Hutchens will share some key insights around organizational storytelling. This is content that he has brought to organizations like Harvard Business Review, L'Oreal, Accenture, PayPal, and many others.

The webinar is an introduction to story as a capability for system practitioners... and an invitation to a deeper online learning experience.

Learn more at and

Free for members
$25.00 for non-members

Please log in and register below

Those who would like to further build their storytelling capability will have the option to add a series of skill building workshops for an additional fee.. 

Seminar Series

"The Storytelling Leader: Exercising Your Voice of Influence"
$149 for three interactive sessions

90 minutes on a Tuesday morning
90 minutes on the following Wednesday
60 minutes on the following Thursday

Limit 30 participants

In this active learning experience, you will build on the insights that you explored in David Hutchens' free webinar above. Find your stories that create engagement and belief so that people in your system will act. Over three active online sessions, you will:

  • Discover why narrative is a critical 21st-century leadership capability
  • Find the “narrative assets” that bring urgency to your systemic change efforts
  • Craft your stories in real-time and receive professional feedback so your stories and engaging and persuasive
  • Define the strategic narrative that you can bring back to your system the very next day

About the Facilitator:

David Hutchens has spent his career exploring the intersection of narrative, leadership, and complex systems change. He is a bestselling author who creates solutions for The Coca-Cola Company, IBM, PayPal, Wal-Mart, L’Oreal, The US Olympic Committee, and others. His publications include the authoring of multiple books that simple explain systems thinking concepts:  The Tip of the IcebergOutlearning the WolvesListening to the Volcano, Shadows of the Neanderthal, and The Lemming Dilemma.  A sought-after trainer, he has brought The Storytelling Leader to thousands of leaders across Europe, Africa, Asia, the Middle East, Russia, and more. His most recent book is Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers.