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 Subject : advice on standing up system dynamics team in a company.. 04/13/2018 02:01:41 PM 
Jack Keil
Posts: 2
Does anybody have advice/experiences they can share about setting up a system dynamics modeling team in a company? How did you choose projects after the pilot phase? What resistance/pitfalls did you overcome? I'd be grateful for advice about these questions or anything else you've learned.

Thank you very much,
Jack Keil
Last Edited On: 04/13/2018 06:12:42 PM By Jack Keil
 Subject : Re:advice on standing up system dynamics team in a company.. 04/15/2018 08:42:24 AM 
Jean-Jacques Lauble
Posts: 48
Hi Jack

It is rather annoying that this forum is difficult to find and has little chance to be read by many people, being so well hidden.

I have little experience trying to interest people to SD, having managed a relatively small company compared to the big one's SD people are interested in, and working with people having not the background necessary to learn the method to a point where it would have helped me in my work.

Knowing other company's owners, I never dared to explain them seriously what SD was. I think that understanding what SD can be useful to, is not easy.

I made an experience, during a stay in a place where I made a presentation to people. It was a failure because I had not enough time to do it, the people were not carefully selected and were not enough motivated.

From my experience, one must first identify the utility or the purpose of introducing people to SD in your company, and to which extent. One can just expose some qualitative SD or go a bit further on with quantitative.

A second question, once one has answered the first question, is to determine the people's background necessary for the task and their motivation. A simple CLD expose does not necessary needs a high motivation for instance.

If I was considering introducing people, I would think about the beer game sold by the SDS.

I have never used it, but it looks fun, very concrete, not expensive and worth a try.

Having to select the people, I would take them one by one, and show them the real estate game in Vensim. You can either buy the Vensim PLE plus that has the gaming feature, not expensive if you work with Vensim PLE or another software, or simply use the free Vensim reader, or use a different software with gaming possibilities.

I would try with a minimum of effort or investment and proceed by very small steps and adjust my strategy at each step.


 Subject : Re:advice on standing up system dynamics team in a company.. 04/16/2018 01:50:41 AM 
Jack Keil
Posts: 2

Thank you for the thoughtful reply. I like the strategy you suggest - I'll try to identify possible internal clients then take them through the beer game so they can see the value of SD. I haven't heard about Vensim's real estate game so I'll look into that too.

Thanks very much for your help!
 Subject : Re:advice on standing up system dynamics team in a company.. 12/17/2018 02:27:43 PM 
Mr. Leonard Malczynski
Posts: 48
Although it has been a long time I am curious about your experience.

The Program Chairs for the 2019 conference discussed this topic this morning.

 Subject : Re:advice on standing up system dynamics team in a company.. 02/24/2019 11:34:53 AM 
Ralf Lippold
Posts: 2
Location: Dresden, Germany
Hi Jack,

a bit more than ten years ago there opened up the opportunity to bring in system dynamics into a production plant. Back in the day, I was responsible for the time quality, and all the messy issues along the production process had an impact (better than worse).

Knowing some people, including the plant manager, who had supported an SD effort to increase production with given resources in another plant, and being in the scaling process which surfaced lots of challenges, the timing seemed perfect.

However, what you need first is a sponsor who has a budget and resources. And then the SD effort should have a direct impact on the numbers he/she is measured by his/her superiors.

Otherwise, all efforts sink quickly under the massive load of work everyone has to do (especially when reaching the proclaimed numbers is the main goal to all).

SD, however, is useful when introduced building the understanding of the dynamics within the organization. Too often people in one department are not aware of how their actions impact others down the production line (or elsewhere in the company).

I know that is probably not what you are looking for, yet, it may be a starting point to reflect on your own activities and their impact.

Best regards, Ralf
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