Abstract for: Sustainable Growth Strategies for Indian Shrimp Industry: A Multiple Perspective
System dynamics modeling as an approach to designing industrial growth strategies has the strength of testing the effectiveness of a strategy. But generating alternative candidate strategies remains the most elusive task. The literature on strategic management provides many ways and means to generate such candidate strategies. Making use of these ways and means, the current paper presents a multiple perspective approach to designing growth strategies for Indian Shrimp Industry. Indian Shrimp Industry has displayed cyclic growth behavior in the past that can be characterized by fast growth (1990–1994), slow decline (1995–1997), recovery (1998–2004), and sharp decline (2005–2009) in terms of production, area under cultivation, and yield. High profitability, generated pollution, and associated government controls on expansion are the primary factors that interact in complex ways to generate the cyclic industry behaviour. In order to formulate appropriate strategies for a sustainable growth of the Industry, a multiple perspective approach based on Industry analysis using Porter’s Five Forces Model, Delphi survey administered among the Industry stakeholders, qualitative analysis of the system archetypical framework of the Industry, and a system dynamics simulation study has been adopted that have generated meta-strategies for sustainable growth of the Industry.