Report for SDS Policy Council
Russel, John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester,
West Sussex, PO19 8SQ, UK
Issue 22:2 is published, and we already have several papers
in hand for 22:3.
Anniversary banner will be loaded onto the Review’s homepage on Wiley
InterScience in January 2007. We can also print
a special gold logo on the cover to mark the achievement. The earlier the
look of this can be agreed for the cover, the better.
Usage growth last year
Online usage on Wiley InterScience
during 2005 was up on 2004.
SDS links to online content
We are very pleased to see the Society’s latest creation:
a web page that carries a complete cumulative Tables of Contents for the Review
Where there is an online abstract on the Wiley InterScience
site for a particular SDR article, the Society’s page links directly
to it. This will certainly provide an extra route for people to discover the
content. We have put a link to this cumulative Tables of Contents on the SDR
homepage on Wiley InterScience.
Wiley proposal to put all SDR issues online
Wiley have sent the President of the Society a short amendment
to the existing Wiley–SDS contract, to allow Wiley to digitize and publish
online in Wiley InterScience all SDR issues right back to Volume 1,
Issue 1. Once this is signed and we complete the work, the cumulative Tables
of Contents page on the Society site can then link to all the online abstracts.
(SDS members will of course enjoy access to the full-text version of all issues
on Wiley InterScience.)
SDS proposal to link to online models connected with SDR papers
Wiley remain committed to helping to make this excellent
idea work. We would link from the electronic abstract of each paper to the
online model / data set. The abstracts are available for free to any user
and this free access would encourage maximum use of the models, greater testing
and replication of the results etc., as well more use of the full-text article
The online models would need to be hosted by an SDS administrator
in as permanent a location as possible.
In the future Wiley would hopefully be able to back up and
mirror this data.
The Impact Factor currently stands at 0.379, putting the
Review at 61st out of 71 in the general Management category and
25th out of 32 in the Social Sciences, Mathematical Methods category.
The graph ([REMOVED] copyright Thomson ISI: not for re-publication)
shows the distribution by cited year of citations to articles published in
Most cited SDR research papers in recent
Misperceptions of basic dynamics: the case of renewable
SDR 20 (2): 139-162 2004
Using Digest to implement the pathway participation
method for detecting influential system structure
SDR 20 (1): 1-20 2004
Perspectives on rationality in system dynamics
- a workshop report and open research questions
SDR 20 (1): 75-87 2004
A scoping and consensus building model of a toxic
blue-green algae bloom
SDR 20 (2): 179-198 2004
- To increase usage of System Dynamics Review andsustain and
grow institutional access through Enhanced Access Licences (EALs)
- To work with the SDS to encourage member subscriptions
- To ensure the Review’s visibility at key conferences and
The above will be achieved through a combination of:
Online marketing activity, using Wiley InterScience
as a hub
Mailing activity to subscription agents worldwide
Flyer mailing to sample copy requestors, lapsed
and cancelled subscribers
Advertising in key journals and industry publications
Promotion via the SDS to potential new members
Promotion at key and niche conferences attended
Promotion where possible at events not attended
Active promotion by board members at lectures
and other events
- System Dynamics Review appears on
a CD-based promotion for Wiley’s Business & Finance journals portfolio
in 2006. Five top papers from the Review have been selected, and
are on the CD together with information about the Review. The CD
will be used as a giveaway at exhibitions and events to inform end users
about the benefits of Wiley InterScience, with the aim of collecting customer
data to further promote the journals featured on the CD.
- System Dynamics Review featured in
an advertisement in the April 2006 print issue of the Operations Research
Society Newsletter. The advertisement was also included in one of the weekly
electronic versions of the newsletter that month.
- Business card-style flyers have been sent out to all board members
for their own use and distribution. These have proved to be an excellent
way of extending visibility of a journal to interested parties, and will
be a valuable asset to System Dynamics Review.
- System Dynamics Review has been, and
will continue to be promoted in all relevant cluster leaflets. Leaflets
have internal and external mailing plans and are distributed at major conferences,
events, and used in day-to-day promotion.
- System Dynamics Review regularly appears
as a ‘feature journal’ on the relevant pages of our website www.wiley.com.
Visitors who click on the Review’s listing are automatically re-routed
to its homepage on Wiley InterScience, where they can access further information
such as free sample copies.
Postcards have been produced featuring clusters of Wiley journals.
These are used for events and mailings, and offer a channel for customers
to access sample copies and discover the benefits of subscribing. System
Dynamics Review is featured on the ‘Business journals’ postcard.
- System Dynamics Review was actively
promoted at the several conferences in 2005.
- 2005 SDS conference activity. An advert
was produced for the electronic and printed Proceedings. A flyer was placed
in the delegates’ packs reminding of the benefits of signing up to Contents
Alerts on Wiley InterScience, promoting some new books available to SDS
members at 15% discount, and some special issues of Systems Research
and Behavioral Science, again at a preferential rate to SDS members.
A banner poster promoting the Review and sample copies was available
at the Wiley stand at the conference in July. The June issue of the SDS
newsletter included a piece from Wiley in the “News from our Sponsors” section,
to remind members of the ongoing 15% discount that is offered via www.wiley.com.
This discount was also available to members purchasing from the stand at
- 2006 SDS conference activity. Wiley have a stand at the conference where we are showcasing the
Review. We are running a campaign to encourage member usage of the
Review online. A postcard has been produced for the conference, which
is being inserted into delegates’ bags. This draws delegates’ attention
to the five free articles from SDR included on the promotional CD
and invites them to request this from Wiley. Additional stock was printed
and sent to the SDS office, and there is also stock for distribution to
the individual Chapters once a strategy has been agreed.
- Student email campaign – Brian and colleagues
are going to identify papers of particular interest to students, and the
Society will formulate a strategy of reaching these through the Student
chapter and/or an incentive by way of a reduced rate.
- Library campaign – additional information
about Wiley InterScience has been added to the campaign letter by Wiley
Marketing Manager, Melissa Cox.
- Email wording about the table of contents
alerting service was sent to the SDS for inclusion on the membership form
and a forthcoming SDS newsletter.
- An advertisement for the Review
is being prepared and will be included in the next reprint of Kim Warren’s
book Competitive Strategy Dynamics.
- Email marketing campaigns have been run which outline the free
benefits of registering with Wiley InterScience, thus driving recipients
to the Review homepage. Email campaigns are being run throughout
2006: these promote Wiley InterScience features such as Saved Title/Saved
Search Alerts; particular hot articles; and any planned Special Issues.
In addition, monthly Business newsletters are distributed to Wiley’s own
in-house email lists and these can highlight articles from System Dynamics
Review as appropriate.
- Early notification of any planned Special Issues is welcomed,
as there is often potential for promotion and/or publicity of themed single
issues, to act as a springboard for increasing awareness of the Review.
Next year’s double special issue is one we can work on, of course.
Graham Russel 20 July 2006