XMILE Technical Committee

Please Join Us for a Live Web Seminar

Sharon Els

Sharon Els addresses the
System Dynamics Society

Credit Card Market Simulation: Identifying strategies that drive structural change

Tuesday, November 19, 2013
12:00 – 1:00 PM EDT (Boston Time)
Presented by: David Starr, Cooper Human Systems (formerly at MasterCard) & Sharon Els, PA Consulting Group
Hosted by: Steve Adler, IBM & Karim Chichakly, isee systems

Learn how System Dynamics helped revolutionized the credit card industry

The challenge for today’s CEO is to drive structural change rather than be driven by it – by understanding which elements of industry structure are most important, focusing management attention on the most effective levers for change, and then ensuring that the organization develops the capability to follow-through.

In this webinar, David Starr and Sharon Els will describe how System Dynamics helped MasterCard International identify a bold new strategy to turn around a persistent loss of market share. Successfully implementing this strategy brought new players into the industry and significantly changed its dynamics. It also increased MasterCard market share by six percentage points over the course of a few years – a dramatic turnaround.

This webinar is the third in the Big Data, System Dynamics, and XMILE webinar series jointly sponsored by IBM, isee systems and the OASIS XMILE Technical Committee. The series will showcase exemplar applications of System Dynamics in the areas of environment, business, health care, and public policy and discuss new opportunities that will be available as the XMILE standard is adopted.

Space is limited for this FREE event, so register today.

If you have any questions about the webinar, please email support@iseesystems.com or call (603) 448-4990.