Abstract for: Valorisation of side streams in the food supply chain: a case study of the adoption of misshapen produce in the Netherlands

Valorisation of side streams in the food supply chain functions at a sub-optimal level. In the context of a world in which food security is becoming a bigger challenge every day, solutions to reduce food scarcity need to be offered from every part of the food supply chain. Adoption of misshapen produce is one way in which valorisation of side streams in the food supply chain can become more optimal. Current efforts to foster adoption of misshapen produce report financial benefits for all players in the food supply chain, but there is little known about what exactly constitutes adoption of misshapen fruits and vegetables and whether food waste is actually reduced. For this purpose, a system dynamics model is developed and calibrated using interviews, conjoint analysis, and literature. The simulation model connects an acceptance dynamics framework with the food supply chain of fruits and vegetables in the Netherlands. Conjoint analysis elicit consumer's choice preferences so that precision is added to the simulation. The dynamics that originate from this interaction allow for exploration of the adoption of misshapen produce as viable business model. Improving valorisation of side streams offers a meaningful way to contribute to the pressing issue of food security.