Abstract for: Dynamic vision of the implementation of competitive strategies: Cases of agribusiness in emerging economies.
This study uses a longitudinal perspective, rather than a cross sectional perspective, to understand the evolution and development of resources to improve performance in the implementation of competitive strategies (cost and differentiation) using the "strategy tripod" approach in emerging economies from the perspective of dynamic systems. This study includes conceptualization, modeling and simulation for two Peruvian export companies. After validating the model, we experimented with internal resources and both institutional and industrial effects on company performance over time and found that the leader in differentiation improves performance (higher increase in operating income) when it invests in product technology (increasing technological gap) and operates in a growing market. However, the cost leader improves performance when it reduces the technology gap through an increase in government export programs. Concluding with tree propositions to build theory through experimentation using a dynamic system with practical implications for decision making. [EconLit citations: M16, L10, C90]