QUERY Network Effects for PDA Technology (SD6743)

[SDMAIL Taylor, Ivan]

Posted by  "Taylor, Ivan" <Ivan.Taylor at drdc-rddc.gc.ca>

Hello Everyone,

I am posting this message for a local university student who came to me for 
help in his SD modeling plans as described below.

I was wondering if anyone had suggestions to help him get started.

Sincerely,

Ivan Taylor
Defence Research and Development Canada
Ottawa, Ontario, CANADA
ivan.taylor at drdc-rddc.gc.ca

Subject: SD model for studying network effects in wireless PDA
         software market

Hello,

I am currently working on my thesis as part of masters program.

I plan to use Systems Dynamics (SD) to study network effects in the
wireless PDA software market.

Wondering if anyone can suggest an existing SD model that I may be able
to adapt or extend to study the network effects in the wireless PDA
software market.  Included below are the details of my research for
reference.

Definition:

    A network effect is a characteristic that causes a good or service
    to have a value to a potential customer which depends on the number
    of other customers who own the good or are users of the service.
    In other words, the number of prior adopters is a term in the value
    available to the next adopter.
    (source:: http://en.wikipedia.org/wiki/Network_effects)

Background:

    In the context of my research, some of the examples of positive
    network effect in the wireless PDA software market are:
    - Leverage existing infrastructure and applications
    - Support for applications/ file formats with huge user base
      (e.g., Support for Microsoft Exchange/ Lotus notes email systems,
      PDF document format)
    
Research question:

    How do stakeholders use network effects in enterprise wireless PDA
    software market?

Deliverables of my research:

    - Systems dynamics model to study network effects in wireless PDA
      software market
    - Identification, analysis and strategic implications of network 
      effects
 
Thanks for your help.


Regards,
Kalyan
write2kalyan at yahoo.com

Posted by  "Taylor, Ivan" <Ivan.Taylor at drdc-rddc.gc.ca>
posting date  Tue, 12 Feb 2008 12:09:17 -0500