REPLY Society Strategy Development (SD6891)

[SDMAIL Leona Eggleston]

Posted by  Leona Eggleston <eggleston at bedoukian.com>

I work for a manufacturing company.  Business fads come and go, usually with 
poor assumptions or limited scope.  System Dynamics could be a lot more useful, 
but it isn't being marketed in a manner that would attract the attention of 
business people.

Sales & Operations Planning is a current topic that has similarities to System 
Dynamics.  Forecasting journals typically contain numerous articles and 
seminars are well attended by people from many types of business.  I think 
System Dynamics could progress into everyday business literature through such a 
topic.  I'd like to see more non-academics recognize the value of a System 
Dynamics approach.

Leona Eggleston
Posted by  Leona Eggleston <eggleston at bedoukian.com>
posting date  Wed, 9 Apr 2008 15:03:05 -0400