REPLY Valuation of intangible assets (SD6658)

[SDMAIL Rogelio Oliva]

Posted by  Rogelio Oliva <roliva at tamu.edu>

Richard,

You might be interested in the formulation we used to estimate the valuation 
of Amazon.com during the bubble years.  The formulation is described in

Oliva R, Sterman JD, Giese M. 2003. Limits to growth in the new economy: 
Exploring the 'get-big-fast' strategy in e-commerce. System Dynamics Review 
19(2):83-117.

Technical documentation of the model used in the paper, the model itself 
(vensim), and the historical data we used to estimate the valuation 
formulation are available at:

http://iops.tamu.edu/faculty/roliva/research/dotcom/

I hope this is useful,

Rogelio Oliva
---
Rogelio Oliva
Associate Professor | Ford Supply Chain Fellow
Mays Business School | Wehner 301F - 4217 TAMU | College Station, TX 77843
Posted by  Rogelio Oliva <roliva at tamu.edu>
posting date  Thu, 27 Sep 2007 09:32:35 -0500