QUERY Modeling the growth of System Dynamics (SD6585)
SDMAIL Jean-Jacques Laublé
jean-jacques.lauble at wanadoo.fr
Fri Sep 7 09:21:17 CDT 2007
Posted by Jean-Jacques Laublé <jean-jacques.lauble at wanadoo.fr>
Hi everybody
I have always wondered why the SD profession does not apply to its own case
the method it advocates.
There is a saying in French :
'C'est toujours le chausseur qui est le plus mal chaussé.'
Translation : A shoemaker is rarely well-shod.
I have made two little models that test one of the hypotheses that could
explain the slow growth of the field in the business world.
I believe that the growth is partially driven by the percentage of people
having tried the method and being satisfied with it.
To have a high percentage it is preferable to discard the clients that
may be interested but for many reasons have a low probability to become
ever satisfied (called in the model false potential) and privilege the
clients with high probability (called in the model true potential).
There are two models: the first one starts for instance to-day and is
called growth lasts 50 years and the second starts fifty years ago and
lasts 100 years and is called growth2.
In both models the policy variable is in green and is called 'policy about
false potential' and can range from 1 that accepts all candidates with a
low probability to be satisfied to 0 that accepts no candidates.
They are posted at the Vensim forum.
http://www.ventanasystems.co.uk/forum/
system dynamics discussion.
If the models are right it confirms the idea that promoting a policy that
discard low probability satisfaction customers, generates a slow growth the
first years and a stronger growth later on.
I think that the SDS should try to build the same kind of model that would
have two objectives.
One obvious: finding better policies to encourage the method and the second:
By making the modelling public, show how the method can be applied and gives
concrete results. The modelling process could be made public and the
participants of the mailing list or/and the SD members could openly
participate and criticize the modelling process.
I built the two models in about an hour this morning and do not pretend to have
made a serious work! It is just an example.
The model can too describe the growth of the different sectors of application
(ecology, economy, etc.)
Regards.
Jean-Jacques Laublé. Eurli Allocar
Strasbourg. France.
Posted by Jean-Jacques Laublé <jean-jacques.lauble at wanadoo.fr>
posting date Thu, 6 Sep 2007 17:18:31 +0200
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