REPLY Adoption Dynamics (SD6147)

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Posted by  "Kim Warren" <Kim at strategydynamics.com>

Hi Colin .. I guess you know of the Bass Diffusion model as one possible
start point. This would treat people as being either users or not, so
there may be something closer to the marketing choice pipeline at work
instead - I found this fit quite well in a couple of cases where there
is an adoption dynamic of staff needing to become aware, informed, using
and committed to a new approach or process.

Kim Warren
Posted by  "Kim Warren" <Kim at strategydynamics.com>
posting date  Fri, 5 Jan 2007 13:10:06 -0000