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System Dynamics

Volume 23 – Number 4        October 2010

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Member News

Mark Paich, Corey Peck, and Jason Valant Win Forrester Award

The Jay Wright Forrester Award recognizes the authors of the best contribution to the field of system dynamics in the preceding five years. This year the award was presented to Mark Paich, Corey Peck, and  Jason Valant of Lexidyne, LLC for their winning work Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics, published by Informa Healthcare; 2nd edition March 2009. More information on this book can be found at this link.

Mark Paich
Mark Paich
Corey Peck
Corey Peck
Jason Valant
Jason Valant

The citation and winners' speech (delivered at the award ceremony in Seoul) will be published in full in the System Dynamics Review. Later this year, they can be found by searching the System Dynamics Review page for Volume 26 Issue 4 (October/December 2010); abstracts are available to all; full articles are only available for members to view.

Jac Vennix
Chair, Jay W. Forrester Award Committee

Lexidyne, LLC specializes in helping clients understand and leverage key cause–and–effect relationships using the principles of system dynamics. Combining strong facilitation skills with powerful simulation tools and over 100 years of collective system dynamics experience, the Lexidyne team offers consulting solutions to government agencies, non–profit organizations, and several Fortune 500 companies. Headquartered in Colorado, Lexidyne works with clients across the country and around the globe.

Dana Meadows Award Winners

From left: Tony Phuah Leong Keat (award winner), John Sterman (Dana Meadows Award Committe member)

This year's winner of the Dana Meadows Student Award for the best student paper presented at the annual conference is: Tony Phuah Leong Keat in the System Dynamics Group, Department of Geography, Faculty of Social Sciences at the University of Bergen, Norway, for the paper Can people learn behaviours of stock and flow using their ability to calculate running total? An experimental study.

Out of the 16 student papers submitted for this year's awards, several were regarded as good papers and worthy contributions to system dynamics. The authors are to be congratulated for their efforts in analyzing and providing insight into significant dynamic issues.

Congratulations to the 2010 Dana Meadows Award winner! The paper may be viewed at the 2010 conference web proceedings.

Joel Rahn
Chair, Dana Meadows Award Committe

isee systems presents 2010 Barry Richmond Scholarship Award

The Barry Richmond Scholarship Award was established in 2007 to honor and continue the legacy of our company founder, Barry Richmond. Barry was devoted to helping others become better "Systems Citizens." It was his mission to make systems thinking and system dynamics accessible to people of all ages and in all fields.
Through most of his career Barry saw education as the key to spreading systems thinking. As a teacher and a mentor, he dedicated much of his time to developing tools and methodologies for learning. It is fitting therefore that this year's award was presented to Tony Phuah, a Master's student in system dynamics at the University of Bergen.

From left: Tony Phuah Leong Keat (award winner) and Mark Heffernan

Tony's work includes an experimental study that explores the question: How can we improve people's understanding of basic stock and flow behavior? His experiment uses two different methods for teaching stock and flow behavior–the standard method (using graphical integration) and a method he calls "running total." Although the results of his study favor traditional methods for teaching stock and flow behavior, we all should be encouraged by the work being done to try to improve Systems Thinking education and communication. 

Presenting the scholarship in Seoul this year was isee's longtime consulting and training partner, Mark Heffernan.  Congratulations Tony and thank you Mark for helping us to celebrate Barry's passion!

Joanne Egner
isee systems

From left: Caner Hamarat and Erik Pruyt (award winners), and Mark Heffernan

Lupina Young Researchers Award in Health System Dynamics Presented

The Lupina Foundation is a private foundation located in Toronto which funds in the areas of Health and Society. Our specific focus is public health or population health.

It is with the greatest of pleasure that we are announcing the third year's winners of the Young Researchers Lupina Prize for System Dynamics Modeling in Health.

This year's award winners are Erik Pruyt and Caner Hamarat for The Influenza A(H1N1)v Pandemic: An Exploratory System Dynamics Approach.

Mark Heffernan
Lupina Young Researchers Award

Best Poster Award

From left: Man-Hyun Lee, Caner Hamarat (award winner), Erik Pruyt (award winner), and Tae Hoon Moon

Attendees of the Monday Poster Symposium at the Seoul Conference voted to present the Best Poster Award to Erik Pruyt and Caner Hamarat for their presentation of The New Flu Pandemic (A/H1N1): An Exploratory System Dynamics Approach.

Honorable Mention posters included (not in order) Jie Fu, Zhongqin Gan, Lun Jin for their paper of Exercise in application of pests, predators, pesticides and soil on rice growth based on system dynamics and Daniel Conner, Guatan Yadama, Allison Deal, Kumar Rupam for "The Livelihood–Energy–Conservation Nexus: Intervention strategies to promote conservation in forest villages." The winners, as well as the runners up were given certificates.

Professors David and Deborah Andersen Win Fulbright Scholarships

David and Deborah Andersen
From left: Deborah and David Andersen

David and Deborah Andersen are among five distinguished researchers at the University at Albany who are named Fulbright Scholars for 2010–2011. Established in 1946, the Fulbright Scholar program is designed to build mutual understanding between the people of the United States and other countries. Award recipients are chosen on the basis of academic or professional achievement as well as their extraordinary leadership potential in their research field.

David and Deborah will spend a year in Puebla, Mexico and Montreal, Canada. They will study supply chain dynamics associated with the production and distribution of coffee as a commodity within the North American Free Trade Alliance (NAFTA) region. The Andersens aim to develop a proposal for an information policy that might lead to an improvement in the market share of fair wage and environmentally sustainable trade within the NAFTA region. In addition, Deborah will study public library policy, and how language affects collection development, in both Montreal and Puebla.

David Andersen is a distinguished Service Professor in the department of Public Administration and Policy, and Informatics at the University at Albany. He is also a recepient of the Jay W. Forrester Award, the former President and the current Vice President of Finance of the System Dynamics Society. Deborah Lines Andersen is an Associate Professor in the Departments of Information Studies and Informatics at the University at Albany. She is also the former Vice President of Publications of the System Dynamics Society.

Link to the full news on the University at Albany website (+).

Rector Kortmann opens European Master in System Dynamics

European Master in System Dynamics
From left: Prof. Carmine Bianchi (Univ. of Palermo), Rector Sigmund Grønmo (Univ. of Bergen), Social Science Faculty Dean Knut Helland (Univ. of Bergen), Rector Sebastian C.J.J. Kortmann (Radboud Univ. of Nijmegen), Prof. Jac Vennix (Radboud Univ. of Nijmegen), Prof. Pål Davidsen (Univ. of Bergen). Photo: Erling Moxnes.

On August 26 the European Master in System Dynamics (EMSD) was officially opened in Bergen, Norway by Rector Kortmann and his colleague Sigmund Grønmo. The two–year Master's programme is a collaboration between three universities: the University of Bergen, the University of Palermo and the Radboud University of Nijmegen (coordinator). From the Nijmegen School of Management, the programme is led by Prof. Jac Vennix.

In September 2010, the programme officially started with a group of 24 students from nineteen countries. The programme was developed during the last three years, funded by a grant from the Erasmus Mundus Curriculum Development programme. Approximately 20 students per year can be admitted to the programme with this grant. The students will be selected on the basis of excellent study results and motivation. For more information, go to:


Society Open Positions for 2012–2014

Members are encouraged to nominate themselves for service. Nominations to be presented at the 2011 Winter Policy Council meeting are needed for the following positions:

–President Elect for 2012 (The elected person will be the President in 2013, and the Past President in 2014)
–Vice President Electronic Presence for 2012–2014
–Vice President Member Services for 2012–2014
–Vice President Publications for 2012–2014
–Vice President Chapter Activities for 2012–2013 (partial term)
–Four Policy Council Members for 2012–2014

To nominate yourself please use the nomination form at . Members of the nominating committee are Rogelio Oliva, David Lane, Erling Moxnes, Yaman Barlas, Birgit Kopainsky and Edward Anderson. The deadline for self nomination is October 31st, 2010.

Erling Moxnes
Nominating Committee Chair

2010 PhD Colloquium proceedings now available

The proceedings of the 2010 PhD Colloquium in Seoul are now available on the Student Chapter website or directly from this link. There you can find the keynote presentations as well as student papers and an overall summary and pictures from the event. You can also find a link on the student website to the new leadership team which includes:

Katherine Dykes, Massachusetts Institute of Technology, USA (President/Chapter Representative)
Muhammad Aman Ullah, University of Auckland, New Zeland (VP Treasurer)
Heather Skaza, University of Nevada Las Vegas, USA (VP Membership & Outreach)
Lana Sukhodolska, University of Southern Denmark / Dong Energy, Denmark (VP Web & Communications)
Onur Ozgun, Bogazici University, Turkey (VP Colloquium)
David Keith, Massachusetts Institute of Technology, USA (VP Colloquium) 
Krishna Bhandri, Songkla University, Thailand
Amr Farouk Abdel Shafy, Maastrict School of Management, the Netherlands

Katherine Dykes
President/Chapter Representative

System Dynamics and Health Care Conference

A half–day conference on System Dynamics and Health Care will be organized on 2 December 2010 at Delft University of Technology in the Netherlands. The program of this mini–conference is as follows:

  • 12:00–13:00  Arrival and lunch
  • 13:00–17:00  Parallel sessions (see below)
  • 17:00–17.30 Benelux Chapter Kick-off Meeting–The objective of this new chapter is to provide a platform for information exchange for anyone interested in system dynamics in/from Belgium, the Netherlands and Luxembourg.
  • 17:30–19.00  Drinks 

Parallel sessions: Bobby Milstein and Jack Homer will present and facilitate a simulation game on national health care systems in the first parallel session. Dutch and Belgian academics and consultants will present some of their work on 'System Dynamics and Health Care' in the second parallel session:

  • 13.00–13.25: Erik Pruyt and Caner Hamarat, Future pandemic shocks? The use of exploratory System Dynamics modeling and analysis
  • 13.25–13.50: Martin Smits, Impact of policy and process design on the performance of intake and treatment processes in mental health care: a System Dynamics case study
  • 13.50–14.15: Bastiaan vd Rakt, Performance management in Dutch youth care–scenario analyses based on System Dynamics models
  • 14.15–14.40: Jos de Neve, System Dynamics modeling of obesitas
  • 14.40–15.20: Break with posters and business forum (to bring together academics, students, consultancies and potential employers, clients, etc.)
  • 15.20–15.45: Angèle Pieters, Thierry van Dessel, Charlotte van Oirschot, Henk Akkermans, Care and cure in an inter–organizational service supply chain for obstetric care
  • 15.45–16.10: Bert Karssen, The Need for preventing depressions–a System Dynamics model
  • 16.10–16.35: Radboud Duintjer Tebbens, Dynamics of managing eradicable infectious diseases (Polio, Cholera, etc.)
  • 16.35–17:00: Etiënne Rouwette, Recent insights in the effectiveness of GMB–a case from health care

Audience: Any member of the Health Policy SIG of the System Dynamics Society or anyone working/living in Belgium, the Netherlands and Luxembourg who is interested in system dynamics is cordially invited to attend the meeting. To register (before 15 November), send an email entitled 'System Dynamics Benelux Chapter Meeting' with your name and affiliation to Lunch, coffee, tea and drinks are included in the registration costs (€25/person). For more information, see or contact Erik Pruyt (E.Pruyt at

Erik Pruyt

New PhDs

Lars Weber finished his PhD dissertation in August 2010, at the Technical University Cottbus, Germany. The title of his dissertation is Aging and Shrinking Societies and the Consequences for Economic Growth–Simulations on a semi-endogenous Growth Model with System Dynamics. Lars is working as a branch manager at the FOM University for Applied Sciences in Leipzig. He will also continue his work as a free consultant at his company, simthemis. Congratulations Lars!

Jaziar Radianti defended her PhD dissertation in October 2010. She studied at the System Dynamics Group, Department of Geography at the University of Bergen, Norway in cooperation with the University of Agder, Norway. The title of her dissertation is The Vulnerability Black Market: Maps, Model, Data. Congratulations Jaziar!

New Books

Lars Weber's dissertation has been published by Physica–Verlag, a Springer company. The book is entitled Demographic Change and Economic Growth–Simulation on Growth Models. In this book, Dr. Weber investigates the impact of demographic change on economic growth. As a result of the current financial crisis, a new view on economics has been demanded by various scientists. The major results are summarized in 15 principles of demographic growth. Information about the print edition can be found at this link.

Membership Renewals

If you have not yet renewed, please do so now to ensure uninterrupted member services! It is simple to renew. Please visit the Society website and click on Members/Join or Renew. You may join using the online process, by mail or fax, or just call!

Request for News

System Dynamics Newsletter is published four times every year. Please send us your letters, news, photographs, and ideas to be included in one of the newsletters! Additionally, if you would like to contribute an article of interest to our community, please send your suggestion to the Society office.

All past newsletters, since January1988, are available on the Society website; go to Publications/Newsletters.

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System Dynamics Society

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Phone: +1 518 442 3865                Fax: +1 518 442 3398
The System Dynamics Newsletter is published four times a year by the System Dynamics Society.