System Dynamics Society Logo

System Dynamics
NEWSLETTER

Volume 23 – Number 2        June 2010

Special Issue on Sponsor News

C O N T E N T S

2010 Governance

Sponsor News

Announcements, News and Notes

2010 Seoul Conference

2011 Washington, DC, Conference

Bibliography News and Update

Request for News

How to Contact Us

2010 Governance

Officers

Rogelio Oliva
President
David Lane
President Elect
   
Erling Moxnes
Past President
Jay W. Forrester
Founding President
J. Bradley Morrison
Secretary
 
Tim Haslett
VP Chapter Activities
Robert L. Eberlein
VP Electronic Presence
David F. Andersen
VP Finance
Andreas Größler
VP Meetings
Etiënne A.J.A. Rouwette
VP Member Services
George P. Richardson
VP Publications
Joel Rahn
VP at Large
Brian C. Dangerfield
Executive Editor,
System Dynamics Review


Policy Council

Enzo Bivona
Burak Güneralp
Imrana Umar
Lars Weber
(2008-2010)
Susan Howick
Birgit Kopainsky
Agata Sawicka
Aldo Zagonel
(2009-2011)
Laura Black
Ignacio Martínez-Moyano
Martin Schaffernicht
Kim Warren
(2010-2012)


Assistant Vice Presidents (AVP)

Martin Schaffernicht
AVP Chapter Activities
Ik Jae Chung
AVP Finance
Agata Sawicka
AVP Member Activities
Edward G. Anderson
AVP Secretary


Chapter Representatives

Mark Heffernan
Australasia

Hélder da Costa
Brazil

Haiyan Yan
China

Brian Dangerfield
Economics

Walid Badr
Egypt

Switbert Miczka
German

Nikolaos Pomonis
Hellenic

Jaswat Krishnayya
India

Habib Sedehi
Italian

Kaoru Yamaguchi
Japan

Man-Hyung Lee
Korea

Gloria Perez Salzar
Latin America

Seema Arif
Pakistan

Bayram Annakov
Russian

Katherine Dykes
Student

Justus Gallati and Lukas Schmid
Swiss

Brian C. Dangerfield
United Kingdom


Special Interest Group Representatives

Jeffrey Boyer
Business

Carol Frances, Michael Kennedy
Education

Andrea Bassi, Luc Van Den Durpel
Energy

Ali Kerem Saysel
Environmental

Mark Heffernan
Health Policy

Vedat Diker, Peter Otto
Information Science and Information Systems

Edward Andersen, Leonard Malczynski
Inter- and Intranational Conflict

Jill Slinger, Jim Duggan
Model Analysis

Ralph Levine, David Lounsbury
Psychology

Jose Gonzalez, Jose Mari Sarriegi
Security


Society and Conference Sponsor News

AnyLogic North America is the US-based branch of XJ Technologies, the developer of AnyLogic - a leading simulation application and the only multi-method software supporting: agent based, system dynamics, and discrete event modeling. Due to its power, ease-of-use, and its unique ability to capture and represent the complexity of business, economic and social systems, AnyLogic is the tool of choice among leading US and international companies and government research organizations.

AnyLogic North America began operations in late 2008 and is pleased to report 40% growth in sales in first quarter 2010 compared to 2009. Industry leaders who have recently adopted AnyLogic and joined our key accounts group include: IBM Global Business Services and Thomas J. Watson Research Center, Boeing, MITRE, the US Air Force, the IRS, CAE, and Aptima.

Our consulting operations are supporting both large clients as technical resources as well as efficiently delivering turnkey solutions for smaller companies and other consultancies. AnyLogic North America is growing, so naturally it’s also hiring! Please see www.anylogic.com for open positions in our consulting team.

We have just released a major new update - AnyLogic 6.5. The key new features:

  • 3D animation of all types of simulation models, easily switch from 2D to 3D and back
  • Easy access to MS Excel files through a new object “Excel File” on all platforms: Windows, Mac, Linux
  • Over 60 small models explaining how to use various elements and features of the AnyLogic modeling language
  • All the system dynamics models from the definitive text on the subject, Business Dynamics: Systems Thinking and Modeling for a Complex World, by John Sterman are included in the product and also available as applets at http://www.xjtek.com/anylogic/resources/business-dynamics-book-models/
  • A new tutorial on building a combined Agent Based and System Dynamics model
  • You can now generate full model documentation in one click, don’t lose that valuable IP!

Please visit our website www.anylogic.com  to download and try AnyLogic and to read more about the product and our consulting services. You can also check out our blog at www.alna.typepad.com, join our LinkedIn group “Anylogic Users”, or follow us on Twitter at AnyLogicAmerica.

Figure: 3D animation of an Agent Based model of an air defense system


Complexio - Decision Support Tools & Simulation Models

Complexio is currently involved in several research projects using System Dynamics.

We are responsible for the coordination of one large project that started this year. This project is funded by public institutes including the French National Institute for Transport and Safety Research (INRETS) and the French Ministry of Ecology. It is directly linked to a previous project called TEOL that was completed in 2008, and deals with recent logistical trends and environmental issues.

It follows another large research project using system dynamics also coordinated by Complexio and completed at the end of 2009. “Carbone-Fret” (Carbon-Freight) was a project funded by the French Environment and Energy Management Agency (ADEME) under the French programme of research, experimentation and innovation in land transport (PREDIT); it was carried out in collaboration with the French National Center for Scientific Research (CNRS). Scenarios using System Dynamics modelling were developed in order to assess the possible impacts of different levels of taxes and carbon emissions trading on freight transport traffics and pollutant emissions.

Complexio is also involved in European consortia, and more especially in research projects for which System Dynamics will be used.

Valerie Gacogne was asked to write two chapters for two French books dealing with computer simulation models, those chapters feature system dynamics models developed by Complexio:

  • The first one was published by INRETS at the end of 2009 (French National Institute for Transport and Safety Research, ISSN 0769-0266, ISBN 978-2-85782-667-5);
  • The second one will be published by the French Ministry of Ecology, Energy and Sustainable Development in 2010.

Back to Contents


Decision Dynamics, Inc.

Since its incorporation in 1979, Decision Dynamics, Inc. (DDI) has been providing satisfied government and commercial clients with the information they need to support effective decision-making. DDI builds and employs sophisticated simulation modeling tools that quantify the complex cost, performance and schedule tradeoffs among competing “what-if?” scenarios. One of these tools, “FleetSight,” utilizes advanced proprietary techniques to bring the capabilities of system dynamics (SD) to the program analysis world.   

FleetSight, a program cost and analysis decision tool, replicates the causal logic of real-world relationships and captures a wealth of data, both hard and soft. FleetSight users define “what-if?” scenarios to include alternative management decisions, alternative assumptions about system relationships and/or alternative data points from different sources. Unique to FleetSight is an analytical structure that allows for analysis of equipment impacts, such as availability, and cost projections, to be explored in a single, unified analytical context, along with the non-material alternatives that must be addressed. Key capabilities resulting from the system dynamics foundation are unique methodologies to address the impact of aging, use/abuse, and changes to mission environment or profile.

DDI currently supports a variety of programs within the Naval Air Systems Command through a 10-seat installed base within AIR 4.4, Power and Propulsion Engineering. FleetSight is U.S. Navy NMCI “certified” and has undergone validation and verification (V&V) by both NAVSEA and NAVAIR. It is also USAF “Standard Desktop Compliant (SDC)” certified. Other clients have included United Defense, Lockheed Martin, and Northrop Grumman, the USCG, Agusta-Bell, the U.S. Air Force, the Transportation Security Agency and U.S. Customs and Border Protection. DDI is using FleetSight as a tool in conducting a sustainment analysis supporting the U.S. Customs and Border Protection aircraft inventory. 


Delft logois proud to announce that the Dutch scientific research foundation (NWO) has awarded a post-doc position and two PhD positions to the System Dynamics group of TU Delft’s Policy Analysis Section. These new positions will strengthen their research programmes on “Energy Transitions” and “Simulation and Gaming”. Building on the work of Gonenc Yucel and Erik Pruyt, the post-doc and PhD researchers will develop System Dynamics and Agent Based simulation models and (serious) model-based games to investigate – in an explorative and experimental way – causes of inertia hindering or slowing down energy transitions and to test the effectiveness of innovative policies to speed them up.

Another NWO PhD research grant –for exploring financial systems under extreme conditions and deep uncertainty– is expected to be granted too. This additional PhD position is planned to strengthen their research programme on “Exploratory System Dynamics Modeling and Analysis” (ESDMA). ESDMA consists of the combination of System Dynamics and Exploratory Modeling and Analysis (EMA) and can be used to analyze dynamic complexity and explore policy robustness in case of complex issues characterized by deep uncertainty. Some of our researchers are currently applying this multi-method to issues of increasing methodological complexity and are developing algorithms to make the multi-method useful for real-world decision making under deep uncertainty. This research programme will soon be cross-fertilized with in-house expertise on Formal Modeling and Data Mining. Four papers from the ESDMA research programme will be presented at the upcoming System Dynamics Conference in Seoul.

There is organizational news too: System Dynamicists from TU Delft and Radboud University Nijmegen have taken the initiative to start a Dutch Chapter of the System Dynamics Society. The size of the System Dynamics field in the Netherlands makes a more formal organization indispensible. Although the Netherlands is a small country, there are many Dutch System Dynamics practitioners, studies, projects, courses, and students. For example, in Delft alone, more than 200 students enroll each year for the introductory SD courses, more than 130 for the SD project courses, more than 20 for the advanced SD courses, and about 20 SD MSc or BSc theses are completed each year.

New ‘hot’ teaching and testing cases for introductory/intermediate System Dynamics courses have become available too: all hot cases will soon be bundled into a new System Dynamics Exercises Book.

For further information on these topics, please contact Erik Pruyt (E.Pruyt@tudelft.nl).


New Version Enhances Research and Discovery

Expertool announces the release of Version 3 of our modeling platform, which is optimized for defining and discovering complex, dynamic interactions across large, multidisciplinary models.  Among the new features:

  • The option to run simulations in serial or in parallel, evaluating multiple interaction paths and the impacts of inter-path loops.
  • API access to all modeling and analysis engine capabilities.

Modeled interaction types include:

  • Inherent – link and/or impact is always relevant within the scope of the model
  • Potential – link and/or impact is relevant based on user decision
  • Context-dependent – links, impacts and loops are deduced from the combination of all user and system selections during analysis
  • Attribute-driven – link and/or impact is dependent on the value of one or more attributes of the selected nodes (including range or substring): the links change if updates from the source data change the attribute value
  • Formula-driven – link and/or impact is dependent on the output of a formula: the links change dynamically as the user navigates the model if user selections change formula outputs

We are looking to partner with research institutions seeking to create knowledge repositories (e.g. translational medicine), who would benefit from our unique capabilities to rationalize and integrate diverse knowledge bases, and would also like to contribute to the evolution of our platform to address their future needs.  We would be happy to prepare a demo using your sample data.

Please visit our website for more information, and use the contact us page to request a demo or evaluation version of the software.

Back to Contents


Homer Consulting

Jack consults primarily on health issues in the public sector and does associated writing and speaking.

In 2010, he continues his relationship (since 2001) with the US Centers for Disease Control and Prevention (CDC) and his work on a model of cardiovascular and related chronic disease known as PRISM (Prevention Impacts Simulation Model). This model, under development since 2007, has funding through 2011 from the CDC as well as substantial support from the National Institutes of Health (NIH). It was described in an article published in the journal Preventing Chronic Disease in 2010. A related model used locally in Colorado was described in an article published in 2010 in the American Journal of Public Health. PRISM has so far been calibrated at the national US level and also to represent two localities. It will also be used as the primary tool for evaluating the future impact of interventions in 30+ communities around the country, supported by large grants from the American Reinvestment and Recovery Act, to reduce smoking and obesity.

Another modeling project at the CDC explores what it will take to improve infection prevention in hospitals across the US.

The HealthBound national health reform model, built by Jack along with Gary Hirsch and Bobby Milstein, continues to be presented to audiences in industry, government, and academia.  It was described in an article published in the American Journal of Public Health in 2010.   

Jack has also embarked in 2010 on a major modeling project with the Wellesley Institute of Toronto, Canada, to address economic and health disparities in an urban environment, with initial application to Toronto.

Work also continues with Gary Hirsch and Re>Think Health, a health policy think tank whose 20 members include John Sterman, Peter Senge, Elliott Fisher, Don Berwick, and other high-profile individuals.  The current effort is a model of local health system transformation and factors affecting the success of Accountable Care Organizations.  

Work also continues with the US Veterans Health Administration to develop a model for prioritizing approaches to improve stroke prevention and care. 

Jack also continues as an advisor to a research project at Portland State University on the abuse and illegal use of painkiller drugs.

In 2010, Jack also continued his longtime efforts for the annual International system dynamics Conference as co-chair of the Health Thread and member of the Jay Wright Forrester Award and Lupina Award committees.

--------------------------------------

Four recent articles about health care have been published by Society members including Gary Hirsch, Jack Homer, Bobby Milstein and Kristina Wile. Please see the list of articles as well as all the authors below.

Milstein, B, Homer, J, Hirsch, G. 2010. Analyzing National Health Reform Strategies with a Dynamic Simulation Model. American Journal of Public Health 100(5): 811-819

Hirsch, G, Homer, J, Evans, E, Zielinski, A. 2010. A System Dynamics Model for Planning Cardiovascular Disease Interventions. American Journal of Public Health 100(4): 616-622

Homer, J, Milstein, B, Wile, K, Trogdon, J, Huang, Labarthe, D, Orenstein, D. January 2010. Simulating and Evaluating Local Interventions to Improve Cardiovascular Health.  Preventing Chronic Disease, 7(1):  Available at: http://www.cdc.gov/pcd/issues/2010/jan/08_0231.htm.

Hirsch, G, Homer, J. July 2009. “System Dynamics Applications to Health Care in the United States”  In Encyclopedia of Complexity and System Science, ed. R Meyers,  Springer-Verlag, Berlin, Germany. ISBN: 978-0-387-75888-6.

Back to Contents


At IBM, we see that intelligence is being infused into the systems and processes that make the world work. These complex systems – indeed, systems of systems – require new things of us as leaders, as workers and as citizens. A smarter planet will require a profound shift in management and governance toward far more collaborative approaches. Forward-thinking leaders in business, government and civil society around the world are capturing the potential of smarter systems to achieve economic growth, near-term efficiency, sustainable development and societal progress.

With an estimated one million people around the world moving into cities each week, experts predict population in the world’s cities will double by 2050. Today cities consume an estimated 75 percent of the world's energy, emit more than 80 percent of greenhouse gases, and lose as much as 20 percent of their water supply due to infrastructure leaks. In order for urban centers to sustain growth and play a positive and central role in the global economy, cities must grow smart. City infrastructures that deliver vital services such as transportation, energy and water, must rely on a wealth of new information and technologies that will allow them sense and respond intelligently to the needs of their growing populations.

With CityOne, IBM is providing a virtual environment that will help tomorrow’s leaders learn how to apply advances in technology and better understand how these systems work. CityOne will be a no charge, “sim-style” game in which the player is tasked with guiding the city through a series of missions that include the Energy, Water, Banking and Retail industries. In all of the missions represented in the game, the player will need to determine the best way to invest to meet the financial, environmental and sociological goals of the city’s industries while balancing their budgets and the needs of the citizenry. This game will allow players to comprehend system interactions and see the potential business outcomes that can result in a way that no other medium can do.

For more information about CityOne and to be notified when it launches this fall, visit this link.


Idaho National Laboratory

In operation since 1949, the Idaho National Laboratory is a government reservation located in the southeastern Idaho desert. At 890 square miles (569,135 acres), the INL site is roughly 85 percent the size of Rhode Island. It was established in 1949 as the National Reactor Testing Station, and for many years was the site of the largest concentration of nuclear reactors in the world. Fifty-two nuclear reactors were built, including the U.S. Navy's first prototype nuclear propulsion plant. During the 1970s, the laboratory's mission broadened into other areas, such as biotechnology, energy and materials research, and conservation and renewable energy.

The INL is a science-based, applied engineering national laboratory dedicated to supporting the U.S. Department of Energy's missions in nuclear and energy research, science, and national defense. The INL’s mission is to ensure the nation's energy security with safe, competitive, and sustainable energy systems and unique national and homeland security capabilities. INL is operated for the Department of Energy (DOE) by Battelle Energy Alliance (BEA) and partners, each providing unique educational, management, research and scientific assets into a world-class national laboratory.

The INL has strong capabilities in systems dynamics modeling that have been developed over the past decade for multiple applications. These models are particularly effective at conducting scenario analysis for large complex systems with large numbers of parameters, dependent and independent variables, and their associated relationships.  This provides the capability to conduct “what-if” scenarios, sensitivity analyses, and other key evaluations for understanding the impacts of systems and how to optimize their performance. Specifically, the INL has developed models to analyze environmental systems (i.e. contaminant transport and downstream health and environmental effects in a hydrological cycle), energy/water systems (i.e. supply, cost, and system bottlenecks), nuclear energy systems (i.e. impacts of advanced fuel cycles, reprocessing/recycling, material flows, and infrastructure impacts), and most recently, bio fuel systems (i.e. crop yield, cost, and related socioeconomic impacts). 

The INL also has an active summer internship program where they bring in undergraduate and graduate students for an 8 to 12 week on-site program.  The interns are integrated into current real work at the INL and help contribute to those programs.  The program is designed to introduce the students to the INL and national laboratory system and help foster future employees.

isee systems logoisee systems develops system dynamics-based products and training that enable people to think, learn, communicate and act more systemically.  Our modeling and simulation software, STELLA and iThink, has been used for more than 20 years by individuals in business, government and education to gain insight about all kinds of dynamic systems.

We continue to upgrade and update our offerings based on customer input and feedback. We recently released isee NetSim Version 1.1 with additional features and functionality that extend your ability to easily publish and share STELLA and iThink models on the web. New features include support for Forio Simulate web hosting, Graphical Function Input Devices, embeddable simulations and more.

This past year we partnered with The Creative Learning Exchange to publish a new book titled Tracing Connections: Voices of Systems Thinkers. In tribute to their colleague and friend Barry Richmond, twelve contributing authors share their stories about applying systems thinking and system dynamics to their work. With a foreword by Jay W. Forrester, the book includes chapters by the following authors:

  • Tracy Benson, Waters Foundation Systems Thinking in Schools Project
  • Frank Draper, Catalina Foothills School District
  • James Doyle, Worcester Polytechnic Institute
  • Diana Fisher, Wilson High School
  • Ali Mashayekhi, Sharif University of Technology, Tehran
  • John Morecroft, London Business School
  • John Newman, The World Bank
  • Corey Peck, Lexidyne, LLC
  • Steve Peterson, Lexidyne, LLC
  • Khalid Saeed, Worcester Polytechnic Institute
  • Jeanine Skorinko, Worcester Polytechnic Institute
  • Peter Senge, Society for Organizational Learning and MIT

All proceeds from Tracing Connections will be used to support scholarships through The Creative Learning Exchange, helping to further Barry's mission of bringing systems thinking practice to as many people as possible (more information).

To learn more, visit us on the web at www.iseesystems.com and blog.iseesystems.com, or give us a call at (603) 448-4990.

Back to Contents


Jantz Morgan LLC now has a full line of socially responsible products - JM ESG 50, JM Large-Cap ESG, JM Mid-Cap ESG, and JM Small-Cap ESG. They are actively managed portfolios of large, mid, or small cap domestic sustainable and responsible companies, designed for individuals or institutions who not only believe that a System Dynamics based approach has the potential for long-term out-performance, but also would like their investments to reflect their personal values.

Jantz Morgan is a boutique investment management company founded on the premise that superior quantitative models will significantly outperform human experts over the long term. We utilize System Dynamics as the foundation of our model building approach: stressing science over art; stressing cause and effect relationships over correlations; and, stressing replicability and consistency of process without over reliance on singular events. The firm’s objective is to provide its clients with significant excess return in diversified portfolios. We aspire to do all this while being a socially responsible enterprise that is respectful of our client’s values.

For more information, please contact Sean Morgan (morgan@jantzmorgan.com) or Christine Jantz (jantz@jantzmorgan.com).  And feel free to visit our company website (www.jantzmorgan.com).


Lane Press of Albany is a commercial offset printer selected by many organizations to design and print quality work. They have a full range of services and equipment available to produce 1/color to 5/color work.

Above and beyond full prepress, printing and bindery capabilities, they also specialize in design services and diecutting. They have over 250 dies available for many pocket folder and diecutting designs. Feel free to contact Sylvia Daigle at (518) 438-7834 for more information, or visit their website at www.lanepressofalbany.com


Northwater Capital Management Inc.

Northwater Capital Management Inc. is again a proud sponsor of the System Dynamics Society. Northwater is an investment management firm based in Toronto, with offices in New York, Chicago and Northfield, Illinois. Northwater invests on behalf of pension fund clients and private high net worth clients in three areas:  Intellectual Property, Green Energy and Trading Strategies. In addition it designs post-modern portfolios for its clients to protect them from the increasingly uncertain systemic factors. Northwater invites referrals to excellent investments in early stage enterprises requiring funding.  The investments must have strong executive leadership, defendable intellectual property, and provide a significant regime shifting innovation that enhances life on the planet. Contact our CEO, David Patterson.  dpatterson@northwatercapital.com


PA Consulting Group LogoPA is a leading management and IT consulting and technology firm.  Independent and employee-owned, we operate globally in more than 30 countries and transform the performance of major organizations in both the private and public sectors. 

From initial idea generation and strategy development through to detailed implementation, we deliver significant and tangible results. We have outstanding technology development capability; a unique breadth of skills from strategy to performance improvement, from HR to IT; and strong expertise in communications, media and entertainment, defense, energy, financial services, government and public services, healthcare, international development, manufacturing, transportation and logistics, and water. Our clients call on PA when they want us to deliver strategic change through:

  1. Innovative solutions – counter-intuitive thinking and groundbreaking solutions.
  2. A highly responsive approach – we listen and then we act decisively and quickly with a tailored solution.
  3. Delivery of tangible and sustainable results – we get the job done, often trouble-shooting where previous initiatives have failed.

PA and System Dynamics   PA has a strong track record of using system dynamics to address complex and important strategic issues with over four decades of experience dating back to 1963 (via our acquisition of Pugh-Roberts Associates in 1990). At PA we use system dynamics as part of an overall strategy analysis process and focus on finding practical, executable solutions to help our clients work through difficult challenges. We use system dynamics in a wide range of ways, from developing strategic causal maps used to create a shared vision amongst a senior team to building detailed models that are closely calibrated to data and used to guide major corporate and government decisions.

Our System Dynamics work is growing   We are interested in talking with sharp, well-rounded, analytical people who are committed to making a difference by solving complex problems in close cooperation with clients and colleagues. While we are hiring for a range of capability across PA, we have a special interest in candidates with strong expertise in system dynamics who are eligible to obtain US security clearance for our Boston and Washington offices, and European candidates for our London and Frankfurt offices. If you want to be part of our growing team please contact Tamara Greenlaw at tamara.greenlaw@paconsulting.com with your CV and indicate your location preference.

More information about PA can be found at www.paconsulting.com.

Back to Contents


PAR-Group, Nijmegen School of Management, Radboud University Nijmegen

The PAR Group at Radboud University Nijmegen, the Netherlands, is a principal partner and the coordinating institution of the new European Master in System Dynamics, which will start end of August 2010 (http://www.europeansystemdynamics.eu). After receiving the European Union’s “Degree of Excellence” for innovative study programmes, nearly 200 applications were received and about 40 promising students from all over the world have been selected. The PAR Group’s courses in Nijmegen constitute the third semester of this already now successful European Master programme.

The PAR Group’s course offerings are complemented by an undergraduate elective course in System Dynamics, compulsory courses in intervention and facilitation techniques for management students, and specialised education for Master and PhD candidates. In addition, the PAR Group offers executive education in form of post-graduate courses and company specific trainings. During the last years, also System Dynamics modelling projects for industrial companies have been undertaken, for instance in the aviation industry.

Research at the PAR Group focuses on experiments in the domain of dynamic decision making, evaluation studies about the effectiveness of participatory modelling techniques (e.g. Group Model Building), systemic analyses in the energy and transportation industries, and projects related to health care and public management.


Pearson_logo Pearson NZ, Bob Cavana and Kambiz Maani are delighted to be a sponsor for the 28th International Conference of the System Dynamics Society in Seoul, South Korea in July 2010. We look forward to attending the conference, participating in the wide range of activities there, and discussing our books, Systems Thinking, System Dynamics: Managing Change and Complexity and the shortened version of Introduction to Systems Thinking.

We wish the System Dynamics Society and the conference organizers, hosts, sponsors and participants all the best for a highly successful and enjoyable conference.


A shortened ‘soft systems’ edition [104pp] is also available:
Introduction to Systems Thinking
www.pearsoned.co.nz/9781442511507

Back to Contents


Pegasus Communications remains dedicated to its mission of helping individuals and organizations thrive by managing the complexities of the workplace and the world by:

          • Identifying innovative systems thinking practices
          • Making systems thinking tools and concepts accessible and relevant
          • Disseminating that work to a global audience and
          • Nurturing a community of systems thinkers and learners

 

Our 20th Anniversary Conference
How time flies! Pegasus is proud to be back in Boston MA to celebrate the 20th anniversary of the Systems Thinking in Action® conference. The conference will be held from November 8-10, 2010, at the Marriott Copley Hotel in Boston MA. Whether you are new to systems thinking or an industry veteran, join us to explore how systems thinking and related disciplines can provide renewed energy, spark momentum, and help us create the real results we care about. 

Join in Our Monthly Webinar Series
Pegasus is also excited about the recent launch of our monthly webinar series. Our goal is to provide a new way to connect with thought leaders in an engaging on-line format to learn about the practical aspects of systems thinking and organizational learning.  Speakers from around the world are able to interact with the audience to share best practices on how to apply these tools to support good decisions and robust actions. Click on the link below to check out our webinar program and let us know who you would like to hear from or what topics spark your interest.

Our website [http://www.pegasuscom.com]
Webinar Series [http://www.pegasuscom.com/webinars/home.html]
Leverage Points Blog [http://blog.pegasuscom.com]
Leverage Points newsletter [http://www.pegasuscom.com/lp.html]
Subscribe to The Systems Thinker newsletter [http://www.thesystemsthinker.com]
The 20th annual Pegasus Conference:  Systems Thinking in Action: Fueling New Cycles of Success; November 8-10, 2010; Boston MA [http://www.pegasuscom.com/stapage.html]

Back to Contents


pmBLOX logo.jpgpmBLOX: A revolution in project planning

pmBLOX (www.pmblox.com) is the first and only commercially available project planning and estimation tool with a system dynamics engine.  Those familiar with system dynamics know that a great deal of research has been applied to project management in the last two decades. Come see the culmination of some of this research in a true business planning tool.  You’ll be amazed at the results.

pmBLOX offers three distinct advantages over today’s project planning tools:

  1. pmBLOX-Builder goes way beyond the simple approaches in today’s planning tools and incorporates a resource-based system dynamics model for each task in your plan. This task model includes preferences for management feedback loops for corrective actions (e.g., dynamically assigning overtime and/or dynamically adding resources when a task is behind schedule), as well as the real world impacts of productivity losses due to fatigue from excess overtime and productivity losses due to over-manning.

  2. pmBLOX-Validator provides the ultimate “reality check” for your project estimates. By applying Monte Carlo analysis on resource inputs (instead of duration inputs like today’s planning tools), pmBLOX-Validator mimics the way resources vary in the real world and gives a scorecard outlining the risk levels associated with schedule, cost, and labor for the project.  Most importantly, pmBLOX-Validator shows the Top 5 Riskiest Tasks to help you know where to focus as a project manager. The Critical Path Method (CPM), developed back in the 1950’s and primarily used in all planning tools today, is woefully insufficient for planning and estimating complex projects.  Use the power of system dynamics simulation!

  3. pmBLOX-Accelerator uses genetic algorithm (GA) optimization techniques to show the shortest possible duration for a project, along with the cost and labor trade-offs. pmBLOX-Accelerator also shows multiple options for shortening your project schedule and provides specific resource usage plans (both regular and overtime hours) for achieving the accelerated schedule. Now, when your boss asks you to finish a project early, you can provide the exact plan and associated cost trade-offs with just a click of your mouse.

pmBLOX can also import files from today’s most popular project planning tools, so you don’t have to waste time re-entering project information. Start simulating immediately!

Visit www.pmblox.com for a free 30-day trial version.  Join the revolution!

For more information or an on-line demonstration, contact J. Chris White (jcwhite@viasimcorp.com, US 972-722-9255).  pmBLOX is a product of ViaSim Solutions (www.viasimsolutions.com).


System Dynamics Group, Massachusetts Institute of Technology

The MIT System Dynamics Group and system dynamics program at University at Albany (SUNY) held the 20th semiannual “Albany-MIT Ph.D. Colloquium” on April 30, 2010. Twice a year for the last decade, our groups have met for a full day of presentations by doctoral students and others, who present their current research to faculty and students. Begun as a way to get the system dynamics programs at MIT and Albany together, the sessions alternate between Albany and MIT, and now include people from other programs as well. Participants at the April 30 meeting included students and faculty from Albany, MIT, Boston University, WPI, the University of Texas at Austin, Texas A&M and Argonne National Laboratory. Work presented covered cycles in the insurance industry, real options in large capital projects, urban crime, energy policy, and many other exciting topics. To celebrate the 20th session, organizer and MIT Sloan doctoral student Joe Hsueh arranged for a celebratory cake (see photos). After the session, participants went out for the traditional post-workshop “table function” involving consumption of various local microbrews.

 

From left: Nitin Joglekar, Paulo Figueiredo, Ken Parsons, Chintan Vaishnav, John Lyneis, Navid Ghaffarzadegan, Rhonda Jordon, John Sterman, Rogelio Oliva, David Andersen, Andy Whitmore, Mariana Medvetchi Dahan, Burcu Tan, Ignacio J. Martinez- Moyano

Absent in the picture: George Richardson, Joe Hsueh, Kawika Pierson, Dimitris Papanikolaou, Junesoo Lee, Katrina Hull, HiSook Kim

 
Table Function!
George Richardson and Joe Hsueh
Table Function!
From left: Joe Hsueh and
George Richardson

Most important, throughout the decade-long history of this important tradition, these workshops have been entirely organized and run by the students. Many of these students are now faculty at various institutions around the nation and the world. We thank all those who have contributed to this valuable tradition. We also welcome participation from others in future meetings.

John Sterman
MIT System Dynamics Group

You can find a link to information about this event (as well as other past gatherings) including a summary, abstracts, and presentations, at the bottom of the Society’s Activities page or go directly to this link.

Back to Contents


transentis logotransentis is a small management consultancy based in Germany that helps enterprises find new ways of creating value, transforming their business, and aligning their organization.

We are specialized in dealing with complex systems of humans, technologies, processes and structures, in understanding, designing and transforming them.

Our approach to engineering complex systems uses models and simulations to inform decisions and drive actions - we frequently use system dynamics in our consulting engagements, but (depending on the situation) also employ other modeling languages such as UML and BPMN and simulation approaches such as agent based modeling.

Our commitment to system dynamics is evident through our consulting partnership with isee systems (since 2006) and our sponsorship of the System Dynamics Society (since 2008). In May 2010 we became an organizational member of the German Chapter of the System Dynamics Society.

We regularly host workshops on applying system dynamics and iThink to business situations, in particular we are hosting a workshop on business model analysis using iThink on 16-17 June 2010, at our Berlin office. To learn more about this workshop, please visit http://www.transentis.com/sd-workshop.

transentis will be present at the Seoul Conference and Dr. Oliver Grasl, our managing director, looks forward to meeting you there.

Back to Contents


Ventana Systems UK Ltd

2010 sees Ventana Systems UK celebrate their 10th anniversary and possess over 50 man years of System Dynamics modelling experience. We offer a range of services from training in the use of the Vensim® modelling software to the development of simulation models and business games.

We continue to be heavily involved in the Pharmaceutical industry over a wide range of issues, including:

  • Product life-cycle modelling to support understanding of the interdependencies between resource levels and experience, and the throughput of drug products.
  • Impact of organisational design on the ability of the company to manage the product pipeline.
  • Assessment of the likely impact of investment in resources & training.
  • In partnership with a Lean Manufacturing consultancy, conducted an analysis of future supply-chain options for a group of drug products.
  • Optimal international product launch sequencing.

Outside the pharmaceutical sector, our library of model developments continues to grow, to include modelling of human factor issues on soldiers in Afghanistan, vehicle rental systems, and air crew conversion training.

We are the Vensim international reseller to the UK, along with our own Vensim interface software Sable, and provide training and support for both packages.

We continue to work with industry specialist partners in environmental, transportation, lean manufacturing and defence and would welcome further enquiries from other industry consultants on potential collaborations.

We are actively looking for assignments in South Africa for this summer, in New Zealand in 2011 and Brazil for 2014 to enable us to meet our corporate work-life balance strategy.

www.ventanasystems.co.uk


The Whole Systems Partnership

Whole Systems Partnership logoWSP have played an active role in the System Dynamics community in the UK and internationally and have developed a wide range of expertise in the use of simulation and modeling in support of strategic consultancy projects.  The company is currently working on a number of national projects sponsored by the Department of Health including dementia modeling, financial modeling for end of life services and modeling the impact of prevention and early intervention services for older people, as well as local strategy and partnership development work within the health and social care field.    

WSP is a small but growing team who are also seeking innovative ways of enhancing and spreading awareness and competence in systems thinking and modeling through its training, action learning sets and on-line network environment as well as developing strategic partnerships with the academic sector to transfer knowledge and expertise into the world of consultancy.

Registered Office:
The Whole Systems Partnership
The Old Crown, Farnham, North Yorkshire.  HG5 9JD
www.thewholesystem.co.uk


Wiley-Blackwell is very proud to publish System Dynamics Review on behalf of the System Dynamics Society. We publish more than 75 journals across the fields of business and management and partner with the world’s leading societies to delivery high-quality content to students, faculty, researchers and practitioners. Our journals are available in more than 3,000 libraries worldwide, and are amongst the most widely read, frequently cited and top-ranked titles across the ISI Business and Management categories. 

For the latest management science books published by Wiley, visit this link.

Stop by the Wiley display at the 28th International Conference of the System Dynamics Society to view our publications and pick up sample journal copies.

For more information about our Business and Management books and journals publishing programme, please visit: www.wiley.com/business


Worcester Polytechnic Institute

WPI continues to offer the only on-line program in System Dynamics.You can broaden your knowledge and experience in System Dynamics by taking individual courses, a certificate, or a Master of Science degree. Courses begin in September, January and May.

As the field of System Dynamics continues to grow, so does the number of students enrolled in courses in WPI’s Online System Dynamics Programs. Current students live globally including Australia, Brazil, Spain, Indonesia, Canada, Uruguay, India, and the U.S. More than 230 students have furthered their knowledge through WPI’s System Dynamics offerings. 

Welcome John Morecroft to the WPI faculty.  John, with an extensive background in System Dynamics, joins WPI as an Adjunct Professor. He received his PhD from MIT, and was on the faculty of MIT’s Sloane School of Management  and the London Business School where he still teaches as an Adjunct Associate Professor. As a long standing member of the System Dynamics Society, John is a recipient of the Jay Wright Forrester Award and a Past President of the Society. He will be actively working with WPI’s faculty to assist in the evolution and growth of the System Dynamics program. 

New Courses join the growing list of WPI offerings.  Two new courses were recently added to the System Dynamics offerings.  Strategic Modeling and Business Dynamics - Professor John Morecroft. This course is based on his popular textbook of the same name. The purpose of strategic modeling and business dynamics is to investigate such dynamic complexity by better understanding how the parts of an enterprise operate, fit together and interact.

Latent Structures, Unintended Consequences and Public Policy (Policy Resilience) - Professor Khalid Saeed.  This course addresses policy resilience and unintended consequences arising out of actions that are not cognizant of the latent structure causing the problem.

WPI will be exhibiting at the System Dynamics Society’s conference in Seoul. Representing WPI will be Professor Khalid Saeed and Souleymane Bah, MS in System Dynamics. 

Back to Contents


A hearty thank you to all our 2010 sponsors!

Society and Conference Sponsors

Society Sponsors

 

Conference Partners

Conference Sponsors

Conference Friends

Conference Host Organizations


Announcements, News and Notes

India Chapter

The Society is pleased to announce the formation of the India Chapter. The objectives of the Chapter are to:

  • Identify, extend and unify knowledge contributing to the understanding of feedback systems.
  • Promote the development of the field of system dynamics and the free interchange of learning and research in all related fields.
  • Encourage and develop educational programs in the behavior of systems.

To accomplish these objectives, the India Chapter proposes to conduct chapter meetings and to publish books, a journal and other materials. For more information on the India Chapter please contact Karan Kholsa (the Chapter Secretary) at karankhosla@gmail.com.


2nd Summer School in Improving Public Sector Performance and Fostering Accountability through System Dynamics Modelling: a Strategic Planning & Control Perspective

The 2nd annual Summer School on “Improving Public Sector Performance and Fostering Accountability through System Dynamics Modelling: a Strategic Planning & Control Perspective” is scheduled for Mondello (Palermo, Italy), Addaura Hotel on July 4th-9th 2010.

The School will focus on research issues and research methodology in Planning & Control, Modelling and Decision making in the Public Sector.

The following experienced and qualified Professors will teach at the School:

  • Pål Davidsen (Full Professor of System Dynamics, University of Bergen, Norway)
  • Michael J. Radzicki (Associate Professor of System Dynamics, Worcester Polytechnic Institute, USA)
  • William C. Rivenbark (Associate Professor of Public Management, University of North Carolina at Chapel Hill, USA & Fulbright Specialist).
  • Matteo Pedercini (Deputy Director for Capacity Development and Modeling, Millennium Institute, USA).
  • Carmine Bianchi (Full Professor of Public Management, University of Palermo, Italy)

Please find more info at (+) or by contacting Enzo Bivona at enzo.bivona@unipa.it


New Books

We are pleased to announce the following publications:

Tracing Connections:Voices of Systems Thinkers is the title of a new book by the isee systems, Inc. In tribute to their colleague and friend Barry Richmond, twelve contributing authors share their stories about applying systems thinking and system dynamics to their work. For more information about the book, please see the section Sponsor News - isee systems, Inc.

The 2nd edition of Modeling the Environment by Andy Ford is available from Island Press. The book’s supporting website is at this link.


System Dynamics Society host a group of distinguished visitors from The Netherlands

Visitors from Nijmegen, under the painting by David C. Lithgow depicting the Dutch ship “Halfmoon” sailing on the Hudson River - From Left: Karl Rethemeyer, Roberta Spencer, Thom de Graaf, Sebastian Kortmann, Marian Janssen, David Andersen, Wijnand Kok

Earlier this year in March, the System Dynamics Society collaborated with the City of Albany and the University at Albany to host a group of distinguished visitors from The Netherlands, most notably Dr. Sebastian Kortmann, the Rector Magnificus of Radboud University and Thom de Graaf, the Mayor of the City of Nijmegen. The visit was timed to coincide with the 400th anniversary of Henry Hudson's historic voyage up the Hudson River to Albany. Nijmegen has had a sister-city relationship with Albany for 65 years.

The delegation's schedule, while in Albany, included the opportunity to dialogue with University at Albany President George Philip, City of Albany Mayor Gerald Jennings, and System Dynamics Society Executive Director Roberta Spencer as well as several members of the faculty at University at Albany. Radboud University is one of four European institutions that initiated the European Master Programme in System Dynamics this year.

Back to Contents


European Academy of Management Conference

The 10th conference of the European Academy of Management (EURAM 2010) was held in Rome from May 19th to May 22nd. The System Dynamics Italian Chapter, in collaboration with Stefano Armenia, Edoardo Mollona and Professor Meneguzzo (Tor Vergata University, Faculty of Economics), promoted the use of system dynamics methodology. Many of the usual System Dynamics Society conference attendees were also present (among them: Gianluca Colombo, Martin Kunc, Brian Dangerfield, Kim Warren, Stefan Groesser, and Habib Sedehi).

Two specific tracks on applications of systems thinking and system dynamics to management topics were presented.

  • “System thinking & system dynamics in the public sector” was a subtrack of the Public Management track (track no. 14) and was coordinated by Stefano Armenia. Two papers were offered in this subtrack.
  • “Strategy Practice and Research: the role of qualitative and quantitative modeling” (track no. 13) was a whole track of the Special Interest Group on Research Methods and Practice. Coordinated by Edoardo Mollona, this track included four papers. This track was quite relevant, as along with the normal session (Edoardo Mollona, Gianluca Colombo) it included a SIG plenary meeting (Brian Dangerfield), a roundtable (Martin Kunc, David Hales, Gianluca Colombo) and a workshop session on the well-known “World Climate Exercise” (Kim Warren, Stefano Armenia, Brian Dangerfield).

There was also an additional special session organized at the EURAM venue by the SYDIC and the Public Management Group of Professor Marco Meneguzzo. The workshop consisted of a presentation of the system dynamics and systems thinking disciplines to Italian institutional stakeholders (mainly Public Administration), in order to promote the system dynamics methodology by presenting some national and international best practice/applications in the fields of economics, sustainable development, environment, health, public management. A roundtable with institutional stakeholders followed, where the impact of new analysis methods and the space for application of the system dynamics methodology to public policy testing and decision making in highly dynamic and complex environments was discussed. There were additional important contributions from academics, professionals and members of research associations. Free materials were distributed during this workshop and are available on the website of the Italian Chapter.

During the roundtable session, two EU-funded projects (7th Framework Programme) were presented.

  • MEDEA: “Models and Their Effects on Development Paths: An Ethnographic and Comparative Approach to Knowledge Transmission and Livelihood Strategies” was coordinated by Edoardo Mollona. MEDEA explicitly includes a system dynamics modeling approach.
  • The second was CROSSROAD. The aim of this project is to build a roadmap for ICT research in the field of governance and policy modeling where the system dynamics approach has been recognized as a key tool in the field of public policy evaluation and decision making (for more information see this link). CROSSROAD will be supported by the contribution of the results derived from other FP7 projects in the area of Government and Policy Making.

Overall, it was a great success. All sessions were well attended and the system dynamics methodology raised the interest of many attendees, researchers, professionals and academics. With such a good outcome (which may improve in terms of submitted papers), we would like to demonstrate to the system dynamics community that in future EURAM conferences, system dynamics will have a larger presence. We also hope that our success will contribute to the diffusion of system dynamics. There will be more detailed information on the tracks, the sessions and the presented papers to come-stay tuned!)

Stefano Armenia


20th UAlbany—MIT System Dynamics PhD Colloquium

Students (and faculty) from University at Albany, Massachusetts Institute of Technology (MIT) and other universities were invited for the 20th consecutive UAlbany-MIT System Dynamics PhD Colloquium on Friday, April 30th, 2010. This twice-a-year event started in the Fall of 2000 and is held alternately in Albany, NY at Rockefeller College-UAlbany and Cambridge, Massachusetts at Sloan School of Management-MIT. More information about this event is reported in the Sponsor News, under the news from the System Dynamics Group, Massachusetts Institute of Technology.

Thank you organizers, Joe Hsueh (MIT) and Junesoo Lee (UAlbany)!


UQ-UNESCO Global Network of Learning Labs for Sustainability

The University of Queensland and UNESCO are forming partnership to manage sustainability in UNSECO Biospheres Reserves around the world.

The Learning Lab for sustainability is a systems thinking process and methodology for integrated cross-sectoral decision making, planning and collaboration in dealing with complex multi-stakeholder problems. The Learning Lab methodology (LLab©) comprises 6 steps whereby all decision makers and stakeholders come together to develop a shared understanding of complex issues and to create innovative and sustainable solutions. The LLab© is a generic process of collective learning for complex problem solving and consensus building in diverse social, economic, environmental and cultural domains.

The UQ-UNESCO Global Network of Learning Labs for Sustainability (LLab Net) is the evolution of the Learning Labs for sustainability. The network will link culturally and geographically diverse Learning Labs (i.e., UNESCO Biosphere Reserves) around the globe in a virtual network and provides a global forum for social change. Currently, two LLabs are operating in Viet Nam and Cambodia, focusing on sustainable tourism, environmental degradation, poverty, and economic growth and well being.

For more information contact Professor Kambiz Maani: k.maani@uq.edu.au

Kambiz Maani,
Chair in Systems Thinking and Practice,
University of Queensland, Australia   


George RichardsonGeorge Richardson receives the 2010 Excellence in Academic Service Award and the SUNY-wide Chancellor's Award for Excellence in Faculty Service.

Professor George P. Richardson received the 2010 Excellence in Academic Service Award at the University at Albany. The Faculty and Staff Excellence Awards at the University at Albany mark outstanding performance in teaching, research, professional and classified service, librarianship, and faculty service.

The Excellence in Academic Service award is presented to members of the teaching faculty who have demonstrated leadership and service to the University over a sustained period.

George also received the SUNY-wide Chancellor's Award for Excellence in Faculty Service. Congratulations George!


Call for Papers - International Journal of Information Technologies and Systems Approach (IJITSA)

Submission Due Date: September 30, 2010

Special Issue on: System Dynamics and other Simulation-Based Approaches for Information Systems

Guest Editors

Dr. Peter Otto, Union Graduate College, USA
Dr. Andrej Skraba, University of Maribor, Slovenia

Introduction

IS research aims to help decision-makers understand and anticipate opportunities to deploy IS and adding business value for organizations in today’s competitive environment. Decisions concerning IS are complex and challenging for a decision-maker; time pressure, incomplete information, unknown feedback loops, organizational contexts, and selfish motivations strongly influence such decisions. Inadequate decisions and subsequent actions might lead to undesired results. Enhancing the knowledge of gaining business value from IS is possible by achieving insights into the complex behavior of the system and the interaction among decision variables. Using simulation models permit the testing of various assumptions and provide decision-makers with the ability to explore the consequences of various scenarios and alternative functional relationships among variables in the system.

Objective of the Special Issue

It is important to gain a broader, systemic view on the management and control problems in the fields of systems engineering, software engineering and information systems. This would contribute to better understanding of underlying system structure, dynamics and possibilities for efficient control. Papers in the special issue should therefore address practical application of system dynamics and other simulation-based approaches in the field of Information Systems to improve understanding of business structures and decision making. Methodological papers as well as case studies are welcome.

Recommended Topics

Topics to be discussed in this special issue include (but are not limited to) the following:

  • CRM, SCM applications
  • Diffusion of new IS technology
  • E-commerce and web-enabled delivery systems
  • Health informatics
  • Implementation issues
  • IS development
  • IS-individuals interaction
  • Models and dynamics of efficient application of human resources and knowledge
  • Optimization of systems engineering, software engineering and information systems by system dynamics models
  • Organization structure, dynamics and improvements
  • Outsourcing and country selection issues
  • Social media and Web 2.0 issues
  • Sustainable financing dynamics in IT projects

Submission

Prospective authors should note that only original and previously unpublished articles will be considered. Interested authors must consult the journal’s guidelines for manuscript submissions at http://www.igi-global.com/development/author_info/guide.asp prior to submission. All article submissions will be forwarded to at least 3 members of the Editorial Review Board of the journal for double-blind, peer review. Final decision regarding acceptance/revision/rejection will be based on the reviews received from the reviewers. All submissions must be forwarded electronically.

All submissions and inquiries should be directed to the attention of:

Dr. Peter Otto and Dr. Andrej Skraba
Guest Editors
E-mail: ottop@union.edu and andrej.skraba@fov.uni-mb.si

Back to Contents


2010 Seoul Conference Update

The 28th International Conference of the System Dynamics Society   Seoul, Korea
July 25- 29, 2009  (Bonus Day – Friday, July 30)

 

Seoul Korea panorama

Program:  The main theme will be Beyond the Crisis: Greening Society, the Economy, and the Future, reflecting global concerns about the environment and economic problems. The program will consist of invited and contributed sessions and workshops demonstrating the state of the art in the theory and application of system dynamics. The program schedule will also include exhibits, model assistance workshops, special sessions, a student colloquium, and Society business meetings. There will be time for social and professional interaction in a relaxed and fascinating setting. Seoul water view

A Special Guest Lecture Series will include, among others, presentations by David Andersen, Andrew Ford, Ali Mashayekhi, John Morecroft, George Richardson, Khalid Saeed, and John Sterman. The Vice President of the Korea Research Institute for Human Settlements, Young-Pyo Kim, will deliver a keynote address on “Eastern Philosophy and Systems Thinking,” a new subject being introduced at this conference. Watch for future announcements regarding a variety of events. Please see the conference web page for more details.

Sunday, July 25: The 11th annual PhD Student Colloquium is scheduled to meet. Katherine Dykes and Burcu Tan, this year's colloquium organizers, would like to invite you all to participate in the ICSD 2010 PhD Colloquium. The on-line registration site is now up and running. Participation in the colloquium is free to all attendees, but in order to be guaranteed a lunch, you must register.

Katherine and Burcu write,“We have a great colloquium planned for this year and would like to see as many of you participate as possible, so please plan your flight arrivals accordingly! The general schedule includes five plenary presentations by fellow PhD candidates, three keynote speakers, a poster session and a luncheon with the Society's Policy Council. This year's keynote line-up includes: Professor Andrew Ford, Washington State University, USA; Professor Erling Moxnes, University of Bergen, Norway; and Professor Nam Sung Ahn, Woosong University, Korea.

Each of these experts has a lot of experience in the area of system dynamics modeling for energy and sustainability. They will each provide a perspective on energy and sustainability modeling in their respective global regions as well as participate in an interactive dialogue as to their experiences in system dynamics modeling including lessons learned, best practices, etc.”

For more details on the colloquium as well as updates, visit the Student Chapter website.

Monday, July 26: The Poster Symposium and Buffet will feature all posters presented on Monday together with a buffet dinner; converse with the authors and have a bite to eat.

Hands-on workshops and tutorial sessions will be led by senior people in the field; they will run in parallel on Thursday. Separately, the Modeling Assistance Workshop will be held for the 10th consecutive year, pairing those with modeling questions with experienced modelers for one-on-one coaching. A list of Friday's Bonus Day events is available on the conference website.

Other events will include Roundtables for Education, Energy, Environmental, Inter- and Intranational Conflict, Psychology, and Security/Military/Insurgency/Terrorism (SMITe), the HPSIG Health Policy Special Interest Group Business Meeting for Exploring Collaborations, the “Peer Review” dialog, and the Chapter and Special Interest Group Poster Sessions and annual meetings. Exhibitor demonstrations and software users’ group meetings will be held during the lunch breaks to showcase products and services in practice.

The Newcomer Orientation Session is a special event for newcomers. Information will be provided to help the newcomers maneuver through the conference resourcefully.

Conference Registration, Hotel Accommodations and Travel Information can be found on the conference web page of the Society website.

Other

Session Reporters Needed for the Seoul Conference

Invitation to be a Session Reporter: In October, after the conference, we publish an electronic newsletter that gives a cross-section of conference sessions, as reported by volunteer session reporters who share their impressions. These reports are a great way to help attendees remember their experiences, but also, the reports in the newsletter bring the spirit of the conference to those who could not attend.

Would you like to be a session reporter for the 2010 Seoul conference? Session reporters write a report (from a short paragraph to a page) about the highlights of a session or event at the conference.

The tentative schedule is available on the conference website, and you may pick a session. Please note, it will be “first come, first served” when it comes to choosing a session. Please send a quick e-mail message to the Society office if you are interested, and we will add you to the team!

You may send an e-mail message to office@systemdynamics.org.


Conference Contacts:

Conference Chair:
Man-Hyung Lee, Chungbuk National University

Program Committee:
Tae-Hoon Moon, Chair, Chung Ang University
Nam-Sung Ahn, Co-Chair, Solbridge International
School of Business

Tim Haslett, Co-Chair, Monash University
Xu Honggang, Co-Chair, Zhongshan University
Tsuey-Ping Lee, Co-Chair, National Chung-Cheng University
Kaoru Yamaguchi, Co-Chair, Doshisha University
Young-Kyo Hong, Assistant, Sookmyung Women’s University
Khalid Saeed, Coordinator, Worcester Polytechnic Institute

Workshop Co-Chairs:
Nam-Hee Choi, Chungju National University
Sang-Hyun Park, National Information Society Agency

Organizing Committee:
Dong-Hwan Kim, Chair, Chung Ang University
Won-Gyu Ha, Electronics and Telecom
Research Institute

Young-Min Oh, Seoul National University
Daniel Thiel, University of Paris
Mi-Sook Yi, Korea Research Institute for
Human Settlements

Conference Manager:
Roberta L. Spencer, System Dynamics Society
conference@systemdynamics.org

Back to Contents


2011 Washington, DC, USA, July 24 - 28

Conference Hosts: Booz Allen Hamilton and Powersim Solutions

The 2011 System Dynamics Conference will bring together diverse perspectives on the application of modeling and simulation to important issues in the theory of complex dynamic systems and the practical use of these tools to address critical real-world challenges. The conference will benefit from its location in Washington, DC, by including plenary and convened sessions that focus on applications and impact in governance.

Location: On the banks of the Potomac River, Crystal City has dramatic views of the USA’s capital. Historic Washington, DC is a political, economic, and cultural center, and it is just a quick subway ride away. This unique city is filled with exciting and memorable places—not only famous national landmarks, monuments, museums, galleries, and universities, but also historic neighborhoods where cultural heritage is rich, vibrantly reflecting the city’s diversity. DC is home to the world’s largest museum complex, the Smithsonian Institution. Visit the National Mall, the famous Washington, Lincoln and Jefferson presidential memorials, as well as the International Spy Museum. The city boasts of magnificent architecture, including theWhite House and Capitol Building. Spend time at the lush Botanic Garden and the unforgettable National Zoo. While DC is famous for its specialty restaurants and cultural events, Crystal City itself has numerous restaurants and shops, including an extensive network of underground shopping areas.

The Conference Venue: The newly renovated Hyatt Regency Crystal City hotel is within walking distance to the Metro, providing access to the entire DC area. The facilities are excellent. The hotel offers spacious, state-of-the-art conference facilities, an ideal setting for all conference activities, including program sessions, networking and socializing. For detailed information about the Hyatt Regency Crystal City hotel please see the link.

Watch for further announcements and details as they develop.
Visit our website: http://www.systemdynamics.org


Conference Contacts:

Program Chairs:
James M. Lyneis, Worcester Polytechnic Institute
George P. Richardson, University at Albany

Workshops Chair:
Jack B. Homer, Homer Consulting

Conference Chairs:
Richard Phares, Booz Allen Hamilton
Imrana A. Umar, Powersim Solutions

Conference Manager:
Roberta L. Spencer, System Dynamics Society
conference@systemdynamics.or
g

Organizing Committee:
Patricia L. Mabry, Chair, National Institutes of Health
John F. Affeldt, Booz Allen Hamilton
Vedat G. Diker, University of Maryland
Leonardo Garrido, The World Bank Group
Shivraj Kanungo, George Washington University
Louis D. Mauro, BAE Systems
Mariana Medvetchi Dahan, The World Bank
Hazhir Rahmandad, Virginia Tech
William Ryder, Independent Consultant
Geoffery W. Seaver, National Defense University
Warren W. Tignor, SAIC
Sharon S. Welch, NASA

Call for Papers will be distributed at the Seoul conference

Back to Contents


Bibliography News and Update

We would like to welcome our new bibliographer LouAnne Lundgren. Many thanks to Lauren Sinacore who retired as our bibliographer at the end of 2009. Since LouAnne is located in the Albany area, we expect the bibliography to be updated quarterly rather than twice a year.

Members may download the Bibliography for free. Please send your new references to the Society office. We ask your help in improving the accuracy and usefulness of the Bibliography. Please check your entries for correctness; send any edits (including deletions of entries that have been superseded) to the Society office. Find the Bibliography on the Society website; click on Products / Bibliography.


Request for News

Our plan to publish four issues of the System Dynamics Newsletter every year continues with this, the second issue of this year. Please send us your letters, news, photographs, and ideas to be included in one of the newsletters! Additionally, if you would like to contribute an article of interest to our community, please send your suggestion to the Society office.

All past newsletters, back to 1988, are available on the Society website under Publications.


Back to Contents

How to Contact Us
System Dynamics Society

System Dynamics Society Logo

Roberta L. Spencer, Executive Director
Milne 300 - Rockefeller College, University at Albany
Albany, New York 12222 USA
Phone: +1 518 442 3865                Fax: +1 518 442 3398
office@systemdynamics.org         www.systemdynamics.org

The System Dynamics Newsletter is published four times a year by the System Dynamics Society.          
Editors:
Roberta L. Spencer, Navid Ghaffarzadegan, Robin S. Langer, LouAnne Lundgren and Erin Sheehan