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System Dynamics
NEWSLETTER

Volume 21 – Number 2        June 2009

 

C O N T E N T S

2009 Governance

Request for News

Bibliography Update

Announcements, News and Notes

2009 Albuquerque Conference

2010 Seoul, Korea Conference

Sponsor News

How to Contact Us

 

2009 Governance

Officers

Erling Moxnes
President
Rogelio Oliva
President Elect
   
James M. Lyneis
Past President
Jay W. Forrester
Founding President
J. Bradley Morrison
Secretary
 
Tim Haslett
VP Chapter Activities
Robert L. Eberlein
VP Electronic Presence
David F. Andersen
VP Finance
Andreas Größler
VP Meetings

Krystyna Stave
VP Member Services

Deborah Lines Andersen
VP Publications

Joel Rahn
VP at Large

Brian C. Dangerfield
Executive Editor,
System Dynamics Review

Policy Council

Renan Jia
Özge Pala
Warren Tignor
Khaled Wahba
(2007–2009)

Enzo Bivona
Burak Güneralp
Imrana Umar
Lars Weber
(2008–2010)

Susan Howick
Birgit Kopainsky
Agata Sawicka
Aldo Zagonel
(2009-2011)

Chapter Representatives

Mark Heffernan
Australasia

Hélder da Costa
Brazil

Bing Wu
China

Karou Yamaguchi
Economics

Walid Badr
Egypt

Switbert Miczka
German

Nikolaos Pomonis
Hellenic

Habib Sedehi
Italian

Kaoru Yamaguchi
Japan

Man-Hyung Lee
Korea

Gloria Perez Salzar
Latin America

Bayram Annakov
Russian

Seema Arif
Pakistan

Christian Weitert
Student

Thomas Beck, Stefan Groesser
Swiss

Brian C. Dangerfield
United Kingdom

Special Interest Group Representatives

Jeffrey Boyer
Business

Carol Frances, Michael Kennedy
Education

Andrea Bassi
Energy

Allyson Beall, Ali Kerem Saysel
Environmental

Bobby Millstein
Health Policy

Vedat Diker, Luis Luna-Reyes, Oleg Pavlov
Information Science and Information Systems

Edward Andersen, Leonard Malczynski
Inter- and Intranational Conflict

Pål Davidsen
Model Analysis

Ralph Levine, David Lounsbury
Psychology

Jose Gonzalez, Jose Mari Sarriegi
Security

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Request for News

Our plan to publish four issues of the System Dynamics Newsletter every year continues with this, the second issue of this year. Please send us your letters, news, photographs, and ideas to be included in one of the newsletters! Additionally, if you would like to contribute an article of interest to our community, please send your suggestion to the Society office.

All past newsletters, back to 1988, are available on the Society website under “Publications.”


Bibliography Update

The System Dynamics Bibliography is updated every six months. Members may download the Bibliography for free. Please send your new references to the Society office. We ask your help in improving the accuracy and usefulness of the Bibliography. Please check your entries for correctness; send any edits (including deletions of entries that have been superseded) to the Society office. Find the Bibliography on the Society website; click on “Products / Bibliography.”


Announcements, News and and Notes

The European Master Programme in System Dynamics: new, enriching and international

Four universities in Europe will launch the first joint, integrated European Master Programme in System DEuropean Masters Program Logoynamics in August 2010. The universities of Palermo (Italy), Bergen (Norway), Lund (Sweden) and Radboud University Nijmegen (the Netherlands) received funding from the Erasmus Curriculum Development scheme for this purpose. The programme, led by professors Carmine Bianchi, Pål Davidsen, Mats Svensson and Jac Vennix, builds on the strengths of the four universities: Foundations of System Dynamics Model Building in Bergen; Application of System Dynamics in either Sustainability Issues or Management in Lund, Planning and Control in Palermo and Organisational Consultation and Group Model Building in Nijmegen.

The programme will provide students with specific skills in Policy Modelling with System Dynamics as well as the intercultural knowledge required to apply these skills at an international level. Students will stay at three of the four different universities for a whole semester, beginning in Bergen, then either in Lund or Palermo, and finally in Nijmegen and will use the fourth semester to write their thesis at one of the four universities. This way they will benefit from a broad range of social and cultural offerings. Being part of an international community of students will be an enriching experience for each individual student. Associated members to the programme are the Department of Public Administration and Policy, State University of New York, The School of Systems, Universidad Nacional de Colombia and Faculty of Computers and Information, Cairo University.

The programme will be entirely taught in English, but students will be offered the possibility to learn the local language, once they stay in a particular country. Students will apply to one programme but will receive a degree from all the institutions that they attend (as part of a multiple degree). As soon as national legislation in the participating countries changes, the students will receive the first joint Master’s degree in System Dynamics in Europe. Application to the programme will be possible from September 2009 onwards. For inquiries please visit our exhibitor’s table at the upcoming conference and our website at www.europeansystemdynamics.eu. Or send an e-mail to info@europeansystemdynamics.eu.


Cognitive Mapping, System Dynamics and the Bullwhip Effect

Aris Syntetos, Brian Dangerfield (University of Salford, UK) and John Boylan (Buckinghamshire New University, UK) have recently initiated a project funded by the Engineering and Physical Sciences Research Council (EPSRC, UK) that aims at the re-conceptualisation of the complex problem of the Bullwhip Effect through the integration of Cognitive Mapping and System Dynamics (stock and flow) modelling. The project involves a visiting professor at the University of Salford: Nicholas C. Georgantzas (Fordham University, USA). This is an interdisciplinary attempt, requiring expertise in the areas of forecasting, inventory management, supply chain management, system dynamics and cognitive mapping.

A prototype generic map of factors impinging on the Bullwhip Effect has already been constructed. The objectives of this project are:

  1. To refine the generic model and embed a classic system dynamics 'stock and flow' model within it.
  2. To develop archetypal models, which are variations of the generic model, and which take into account such factors as:
    a) the availability of historical demand data
    b)
    the nature and availability of advanced information, whether perfect or imperfect
    c)
    the degree of control exercised by different actors (perhaps from different companies) over segments of the supply chain
  3. To conduct case studies on the development of cognitive maps to customize an archetypal model to the requirements of a specific supply chain

This project is also intended i) to incorporate in the model significant behavioural components (such as judgemental interventions in the forecasting and order replenishment tasks) and ii) to explore the potential for such models to act as a training tool for those new to judgemental forecasting and, in the longer term, to change company policies.

The outcomes of the project will progressively be added on a dedicated website at the University of Salford. We have already ensured the contribution of a few organisations, but more companies are currently being sought for participation in the project, in terms of exchange of ideas and qualitative input. In return, the companies will be supplied, at the end of the project, with reports consisting of tailored-made suggestions. Any enquiries or any suggestions/comments regarding this project may be addressed to Aris Syntetos at: a.syntetos@salford.ac.uk or +44 (0) 161 295 5804.

The Team

The Engineering and Physical Sciences Research Council Team
From left to right: Aris Syntetos, Nicholas C. Georgantzas, John Boylan (Brian missed the picture!!)


China Chapter

The 2009 Conference on Systems Science, Management Science & System Dynamics (SSMSSD09) was held at Tongji University, Shanghai, China from May 29 to 31, 2009. About 110 scholars from China mainland, Taiwan, Macao, Canada, USA, Australia and Italy attended the Conference. The scholars had seven plenary sessions and eight parallel sessions to discuss the issues of systems science theory and application, management theory and practicing, system dynamics and its application, and theory of complexity and sustainable development. A total of 398 papers have been accepted by the conference.

The conference was chaired by Professor Qifan Wang, and hosted by the Institute of Development Study, Tongji University, the Professional Committee of System Dynamics, the System Engineering Society of China and chapters of Asia-Pacific Area, System Dynamics Society. Shanghai Institute of Foreign Trade acted as a co-host.

The past two conferences were held in Tongji University in 2005 and 2007 respectively.

group shot of china chapter mtg

On the evening of May 30, we (the China Chapter of System Dynamics Society), held a system dynamics group meeting with about thirty participants who are involved in system dynamics education and research in China. Most of the participants came from various universities, and teach system dynamics in undergraduate and graduate programs. They believed that the SSMSSD conference is helpful for promoting system dynamics education and research in China. Someone suggested that the conference should be held every year, instead of every two years, and in different universities.

A few of the participants have attended the past System Dynamics Society conferences. Dr. Lei from Macao said that he would be at the Albuquerque Conference this year. We introduced the 2010 System Dynamics Society conference to all the participants, and many of them expressed great interest. We also encouraged the participants to join the System Dynamics Society. Some of them could be expected to register as a society member in the coming months. The member fee of fifteen USD is acceptable for most of them. 


Yaman Barlas Receives Teaching Award

Society member Professor Yaman Barlas received the 2008 best teaching award of Bogaziçi University. Up to two faculty members from four main colleges are offered the award each year. Professor Barlas' affiliation is with the Industrial Engineering Department where he teaches simulation and system dynamics courses. This is the second time Yaman Barlas received this teaching excellence award, the first being in 2006.


New Book by Kerry Turner

Riding Dynamics was recently published by Society member Kerry Turner. The book applies a systems approach to riding and is targeted toward new and experienced horse enthusiasts. Kerry donated a copy of her book to the Society’s library. ISBN: 9780955708404


New PhDs

Hyunjung Kim successfully defended her PhD dissertation "Qualitative Mapping for Understanding the Collective Judgment Building Process: A Study of the Federal Open Market Committee" on April 20, 2009. It was approved by the University at Albany, State University of New York. Dr. Kim will join the faculty of the School of Business at the California State University, Chico, where Jeff Trailer is the Chair of the Department of Management. Congratulations Hyunjung!

In June 2009, Gökhan Dogan received his PhD from MIT. His dissertation was entitled "Carryover Parts and New Product Liability." Dr. Dogan will be joining TAV Airports at their headquarters in Instanbul, Turkey. Congratulations Gökhan!


In Memoriam

After a long illness, Marc Abrams, passed away earlier this year. Marc was a long-time member of the System Dynamics Society. He was instrumental in the creation of the Psychology Chapter in 2006. An enthusiastic system dynamicist, Marc thought in unique and different ways about psychological issues and was very interested in individual differences in decision making. Marc studied Purposeful Human Behavior, a Stressed Control theory with emphasis on the power of negative loops at the individual level. He built this theoretical framework from the contributions of Jay Forrester and William T. Powers.

John Wirsbinski, a recent new member of the System Dynamics Society died April 24, at the age of only 40 years old. He had been at Sandia National Labortories for thirteen years. A wonderful tribute by his co-workers can be viewed at: https://info.sandia.gov/newscenter/interactive/index.php/2009/05/wirsbinski/


18th UAlbany—MIT System Dynamics PhD Colloquium

Students (and faculty) from Rockefeller College-University at Albany (UAlbany), Sloan School of Management-Massachusetts Institute of Technology (MIT) and other universities were invited for the 18th consecutive UAlbany—MIT System Dynamics PhD Colloquium on Friday, March 27th, 2009. This twice-a-year event started in the Fall of 2000 and is held alternately in Albany, NY at Rockefeller College-UAbany and Cambridge, Massachusetts at Sloan School of Management-MIT.

You can find a link to information about this event (as well as other past gatherings) including a summary, abstracts, and presentations, at the bottom of the Society’s 'Activites' page or go directly to this link.

Thank you organizers, Kawika Pierson (MIT) and Andy Whitmore (UAlbany)!

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2009 Albuquerque Conference Update

The 27th International Conference of the System Dynamics Society   Albuquerque, New Mexico, USA
July 26- 30, 2009  (Bonus Day – Friday, July 31)

 

For updated details, please visit the Society website at: http://www.systemdynamics.org/ Then click on “Conferences / Current” to find the 2009 Conference web page. Please contact the Society office for registration assistance.

The conference will bring together approximately 500 people working in system dynamics and systems thinking. Presentations by practitioners and world leaders in the field will cover a wide variety of topics.

Program

Tentative Schedule: Presentation abstracts, a number of full papers and supporting materials are available for preview online; simply follow the links. A program overview by thread is also available to preview the conference program by subject. Please go to http://www.systemdynamics.org/ Go to “Conferences / Current/” and click on the link for “Tentative Schedule.”

The conference program will consist of invited and contributed sessions and workshops demonstrating the state of the art in the theory and application of system dynamics. It will emphasize high-impact applications and research on the difficult issues at the leading edges of the field. In addition, the schedule will feature panel discussions, special interest group sessions, student colloquia, modeling assistance workshops, vendor displays, exhibits, demonstrations, Society business meetings, and other related gatherings. There will be time for social and professional interaction in a relaxed, historic setting.

New for 2009: Friday is designed as a Bonus Day —a special time for interest groups to hold substantive meetings. There will be Discussant-Type parallel sessions. To serve the K-12 Community there will be many special convened sessions, workshops and events. In a first step toward making this conference carbon neutral, the Society has partnered with Carbonfund.org as a means of offsetting the carbon emissions associated with the conference.

Thursday Workshop Description: The Albuquerque conference will offer many workshop sessions for you to choose from. If you are planning to attend any of the workshops, you can find links to a Workshops by Thread schedule as well as full workshop descriptions with titles and presenters of each workshop in the program section of the conference web page. Some workshop presenters ask that you bring certain materials or do some reading in advance, so please read the specific workshop information carefully.

Modeling Assistance Workshop (MAW): Jack Homer and Rod MacDonald will facilitate the Annual Modeling Assistance Workshop. Modeling assistance is available at the conference to enable modelers to discuss their specific modeling questions with modeling coaches. Modeling assistance opportunities include two public workshops, as well as the possibility of assistance at any time during the conference. Assistance is available for modelers with all levels of modeling ability, from beginner to advanced, with questions about a specific model that modelers are developing or studying, or to better understand something in a book, an article, or a software package. Modeling questions may deal with problem articulation, formulation of a dynamic hypothesis, formulation of a simulation model, model testing, or policy design and evaluation. Modelers should bring whatever materials they need to describe their question, including pencil and paper, books, posters, or laptop computers. Spectators are welcome to observe modeling assistance during the two public sessions.

Newcomer Orientation Session is a special event for newcomers. Information will be provided to help the newcomers maneuver through the conference resourcefully.

Additional Events: The Poster Symposium and Buffet will feature all posters presented on Wednesday together with a buffet lunch; converse with the authors and have a bite to eat. The tenth annual PhD Student Colloquium is scheduled to meet on Sunday. Also included will be Roundtables for Business, Economics, Education, Energy, Environmental, Health Policy, Information Science and Information Systems, Inter- and Intranational Conflict, Model Analysis, Psychology and Security. Other events include the “Peer Review” dialog; the System Dynamics CareerLink Bulletin Board; a display table for coursework in system dynamics; the Chapter and Special Interest Group Poster Session; and the prospective conference host meeting. Exhibitor demonstrations and software users’ group meetings will be held during the lunch breaks to showcase products and services in practice.

Registration process: Please visit the conference website “Submission System.”

Conference cancellation policy: Any cancellation or change in conference registration must be submitted in writing to the Society office. Cancellations on or before June 26, 2009 are subject to a cancellation fee of 50%. Thereafter, no refund will be given; however, a registration may be transferred to a substitute participant.

Albuquerque Sky Line

Accommodations and Travel: The conference will be held at the Hotel Albuquerque at Old Town. Please check Hotel Accommodations Information to see the latest room information as well as links to other details about the hotel, reservations and cancellation policy. For information about local activites go to Special Group Tours, Albuquerque Convention & Visitor's Bureau or send an e-mail to localtours@systemdynamics.org.

Conference Roommates: If you are looking for a roommate, please contact the Society office for coordination suggestions.

We thank all our conference sponsors this year for their support and dedication.

The conference presentations are scheduled to start at 8:30 A.M., Monday, July 27. Pre-conference events scheduled for Sunday include the PhD Colloquium, the Policy Council meeting, and the Health Policy Special Interest Group Roundtable and election.

Conference Venue Hotel Albuquerque at Old Town exemplifies "Albuquerque Style," a unique blend of New Mexico's Pueblo, Spanish Territorial and Western cultural influences. Hotel Albuquerque is a landmark hotel nestled in the heart of the historic Old Town Plaza and museum district with its 400-year history and more than 200 shops, restaurants, and galleries to explore. Hotel Albuquerque is also a convenient starting point for further exploration of all that Albuquerque and central New Mexico has to offer.

For detailed information about the Hotel Albuquerque at Old Town, visit its website.

Other

Photographers and Session Reporters Needed for the Albuquerque Conference

Invitation to be a on the team of Photographers Since the 2000 conference in Bergen, we have benefitted from participant-photographers roaming hallways, sessions, and activities, capturing images of the conference that are then posted on the conference website for all to enjoy. We are looking for a handful to volunteer to be "official photographers" during the conference this year.

Additionally, after the conference if anyone else has photos to share, please e-mail them to the Society office, and we will add them to the web page.

It's fun to have the photos posted on the web, and when we announce they are available for viewing, our web hits skyrocket!

Invitation to be a Session Reporter In October, after the conference, we publish an electronic newsletter that gives a cross-section of conference sessions, as reported by volunteer session reporters who share their impressions. Not only are these reports a great way to help attendees remember their experiences, but also the reports in the newsletter bring the spirit of the conference to those who could not attend.

Would you like to be a session reporter for the 2009 Albuquerque conference? Session reporters write a report (from a short paragraph to a page) about the highlights of a session or event at the conference.

The tentative schedule is available on the conference website, and you may pick a session. Please note, it will be "first come, first served" when it comes to choosing a session. Please send a quick e-mail message to the Society office if you are interested, and we will add you to the team!

You may send an e-mail message to office@systemdynamics.org.

Congratulations to T. S. Gopi Rethinaraj, National University of Singapore, Singapore who was the winner of the complimentary two night weekend accomodation prize offered by the Hotel Albuquerque. Gopi's name was selected at random from among those registered by June 3, 2009.

Silent Auction There is an incredible assortment of items that have been generously donated for the Silent Auction. Everything from books to a balloon ride, along with some handcrafted items and even dinner-for-two, is available.The instructions are simple. The items will be on display throughout the conference. Bidding begins on Sunday, July 26th at 1:00 PM and will close on Tuesday, July 28th at 11:00 PM. Don't miss out on an chance for some wonderful one-of-kind items. Proceeds will benefit the 2010 Conference Scholarship Fund.


Conference Contacts:

Conference Chair:
Leonard A. Malczynski
Sandia National Laboratories

Program Chairs:
Andrew Ford
Washington State University
David N. Ford
Texas A&M University
Edward Anderson
University of Texas

Organizing Committee Chair:
Aldo A. Zagonel
Sandia National Laboratories

Workshop Coordinator:
Hazhir Rahmandad
Virginia Tech

Workshop Chair:
Jack Homer
Homer Consulting


Modeling Assistance Workshop Cordinators:
Jack Homer
Homer Consulting
Rod MacDonald
Initiative for System Dynamics
in the Public Sector


Organizing Committee:
George A. Backus
Stephen H. Conrad

Sandia National Laboratories
Tracy Benson
Waters Foundation
Michael C. Richey
Paul Newton

The Boeing Company
Jacob J. Jacobson
Idaho National Laboratory
Ignacio J. Martinez-Moyano

Argonne National Laboratory
Dennis R. Powell
Los Alamos National Laboratory
Silvia A. Ulli-Beer
Paul Scherrer Institute

PhD Colloquim Coordinators:
Gönenç Yücel
Delft University of Technology
Christian Lehr
Mannheim University
Conference Manager:
Roberta L. Spencer
System Dynamics Society

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2010 Seoul, Korea July 25–29, 2010

Join us in Seoul for a unique combination of architecture, scenery, culture and history.

Seoul Korea panorama

The capital of Korea, Seoul, is located on the Han River. Seoul has been the capital of successive Korean nations ever since 1394. With over ten million people, Seoul is Korea’s largest city and one of the most densely populated cities in the world, covering an area of 605 square kilometers.

Seoul water viewThe rapid economic, social, and technological progress of the city has played a key role in Korea’s development, and has been referred to as the “Miracle on the Han River".

Conference Venue: Nestled in Songpa-gu, on the south side of the Han River, the Seoul Olympic Parktel has perfect features for international gatherings and is a landmark in the heart of Seoul’s sports district.Seoul hotel room

The Seoul Olympic Parktel vividly reflects the proud history of Seoul hosting the 1988 Olympic and Paralympic Games.

Surrounded with panoramic views of the Olympic Stadium, Olympic Park, Fortress, and Han River, the environment-friendly hotel and its beautiful outdoor surroundings will offer everlasting excitement and memories. Furthermore, the Youth Hostel within the Seoul Olympic Parktel property guarantees alternative accommodations geared towards less expensive but cozy lodging.

For detailed information about Seoul Olympic Parktel please visit: http://www.parktel.co.kr.

Watch for further announcements and details as they develop.
Visit our website: http://www.systemdynamics.org


Conference Contacts:

Conference Chair:
Man-Hyung Lee
Chungbuk National University

Program Committee:
Tae-Hoon Moon, Chair
Chung Ang University
Zhiguang Cao, Co-Chair
Shanghai University of Finance and Economics
Tim Haslett, Co-Chair
Monash University
Kaoru Yamaguchi, Co-Chair
Doshisha University

Khalid Saeed, Coordinator
Worcester Polytechnic Institute

Host Organization:
Korea Chapter of the
System Dynamics Society

Workshop Co-Chairs:
Nam-Hee Choi
Chungju National University

Sang-Hyun Park
National Information Society Agency

Conference Manager:
Roberta L. Spencer
System Dynamics Society
conference@systemdynamics.or
g

Organizing Committee:
Dong-Hwan Kim, Chair
Chung Ang University
Won-Gyu Ha
Electronics and Telecom Research Institute
Young-Kyo Hong
Sook-Myung Women's University
Mi-Sook Yi
Korea Research Institute for Human Settlements
Young-Min Oh
Seoul National University

Call for Papers will be distributed at the Albuquerque conference

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Society and Conference Sponsor News

Center for Sustainable Ecosystem Nanotechnologies

Most experts agree that long-held paradigms regarding energy and ecosystems must change. This need is evident in on-going climate change, loss of cropland, extinction of species, deterioration of water resources, and pollution of land, sea, and air. Improved stewardship is needed to ensure sustainability of human populations and natural ecosystems. Advances in nanotechnology, based upon sound systems analysis, are necessary enablers of many urgently needed changes.

The Center for Sustainable Ecosystem Nanotechnologies at the College of Nanoscale Science and Engineering (CNSE) is working to identify the critical nanomaterials, devices, and structures for the commercial deployment of truly sustainable systems – those that intelligently integrate renewable sources of energy, water, and other ecosystem resources. Energy – fuel cells, solar power, biofuels, and wind – is the initial focus of the center.

However, we are pursuing technologies required for sustainable water management, air quality, and land stewardship. The Center provides decisive design and analysis, pilot prototyping, and proof of concept capabilities and expertise to enable advanced systems and structures for integration within a host of applications. Our research leverages the nanoscience, nanoengineering, nanobioscience, and nanoeconomics thrusts within CNSE, and draws upon expertise from other departments within the University at Albany. These additional capabilities and expertise will accelerate commercialization of next-generation products that enhance, rather than destroy, the world’s ecosystems.Neither purely theoretical, nor driven by discrete industry problems, the Center will embrace head-on the critical ecosystem issues facing both the developed and developing worlds. Our vision is to do this within the context of ecosystem principles and the application of systems analysis, leading to innovative “eco-logical” designs based on nanotechnology solutions. Comprehensive market-driven systems analysis will define high-leverage areas for research and development.

Our current research interests include novel nanomaterials and structures to enable advanced fuel cell architectures that yield improved performance, lower cost, and enhanced durability; materials and systems for hydrogen production and storage systems; biofuels and biofuel cells; nanostructures for improved water purification systems; next-generation solar photovoltaic and photoelectrochemical systems; and sensors for in-situ monitoring of ecosystem health.

It is anticipated that the Center will be housed in a new Zero Energy Nanotechnology (“ZEN”) building that will serve as a living laboratory to demonstrate advanced ecosystem technologies. The Center is seeking partners to co-locate within the ZEN facility and to work jointly on identifying and developing the key enabling nanotechnologies to a state of "technology readiness" for rapid commercialization.

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Causally-grounded risk services at CRA

CRA logoCausal modeling is at the core of effective risk management because it offers the risk manager visibility into how the organizational and operational structure of the firm creates and/or propagates losses. With this knowledge, a risk manager can more effectively monitor for risks where they first appear within the firm prior to becoming a significant loss on the balance sheet. The risk manager can also initiate a series of structural changes to prevent risks by reconfiguring business process and organizational design. Prevention benefits are orders of magnitude greater than either mitigation or recovery benefits.

While risk management initiatives are often justified by loss reduction, the same tools and services can help a firm extract more value out of the uncertain environment within which it operates. Through an understanding of the drivers of uncertainty and variability, a causal risk assessment gives managers insight into how the structure of the firm can be positioned to take value from upside potential in volatile markets. This includes physical and financial hedging strategies that offer operational and financial flexibility to respond to a range of opportunities for increased revenue at minimal cost.

Examples of CRA risk services founded on causal modeling include:

  1. Operational risk management: Get to the root causes of experienced operational losses or failure modes of prospective operational risks to maximize return on control dollar spent, allocate appropriate capital, and offer operating flexibility to capture upside potential.
  2. Pharmaceutical franchise management: Establish a long-range footprint in a therapeutic area.  CRA works with clients to identify, measure, and determine appropriate strategic response to a broad range of risks and opportunities across the R&D, business development, and commercial organizations.
  3. Risk technology and architecture design: CRA’s relationships with best-in-class technology providers cover the full range of data and applications architecture needs for clients operating in financial services, energy and commodities, chemicals and petroleum, and defense industries.
  4. Energy infrastructure investment analysis: Reduce uncertainty in long-term investment options, enhance the flexibility of investment strategy, and develop a long view of the costs and benefits of embedded optionality.
  5. Food supply chain relationship risk: Assess the risk in a web of relationships that bring food from farm to fork and the implication for suppliers and manufacturers all along this chain.

To learn more about CRA, visit our web site at www.crai.com; to discuss CRA’s causally-based risk management services, please contact Bjørn Pettersen (312-377-2255) or Greg Szwartz (212-520-7109).



A NAME YOU CAN TRUST: Formerly known as Collins + Scoville Architects, CSArch has been a vital player in the design and construction industry since 1991. We are widely recognized as one of the leading architects in New York State, bringing outstanding results to both new construction and renovation projects. We have extensive experience with government, office, education and public housing facilities.

Headquartered in Albany, NY, with offices in Newburgh and Malone, NY, we service clients throughout the state through four architecture design studios and our construction management group. A staff of 78 people includes 32 registered architects. 

Our size provides the resources to meet demanding schedules, while our organization allows us to deliver service with a personal touch. Founding principals Randolph Collins and Paul Scoville are supported by six managing principals, each with extensive experience managing public projects and providing design studio leadership. Clients note the technical competence, outstanding leadership skills, creative problem solving and high integrity of our staff.

RELATIONSHIPS ARE THE FIRST THING WE BUILD: Our clients and their constituents play an integral role in shaping solutions. Before the first shovel of dirt is turned or a single brick is laid, we’ve crafted strong connections with our clients that are designed to enhance results. We walk side by side with clients through the many challenges a construction project presents, providing support and guidance at every step.

This service-oriented philosophy means CSArch firm principals remain directly involved through every stage of our projects. Exceptional relationships are the result.

DELIVERING ON OUR PROMISES: CSArch has an outstanding record of delivering high quality design solutions. Our focus on integrating design with construction fosters a real understanding of the impact our ideas have on a project and its budget. We remain accountable throughout the process with the goal of working toward the success of everyone involved.

Through relationships with a core group of specialized consultants, we provide a comprehensive array of planning, engineering, technology and design services. In our role as team leader, we have a vested interest in keeping projects on track. For every project at CSArch, team members and consultant firms are selected to best suit the needs of the individual client. CSArch has attracted and retained clients through a combination of professionalism, sensitivity to client objectives, appropriate design response to project requirements, and timely completion of projects within budget.

A BRIDGE TO TOMORROW: Our commitment to projects and people extends beyond today. We view buildings as a legacy from one generation to the next and every project as an opportunity for learning and growth. We’re passionate about creating high-performance buildings that minimize their impact on the environment and cost less to operate.

As architects we play a pivotal role, not only in the future of buildings, but in the lives of the people who will use them.


ExperTool Paradigm logo

THE EXPERTOOL PARADIGM combines cognitive software and biomimetic methodology to model multi-disciplinary expertise and complex interactions.  The platform is optimized for decision analysis applications requiring qualitative and contextual interpretation of quantitative data across the modeled levels of abstraction.  The current software can be used to construct very large system dynamics models, or to integrate many models and discover interactions, but it would require significant multi-disciplinary skills.  The next generation software, scheduled for release later this year, will include system dynamics use cases and helps.

The Expertool platform is the result of over a decade of experimentation and analysis to apply advances in biomimetic engineering, cognitive science and complexity theory to management science.  The result is a unique cognitive solution for defining and reusing experts’ mental models.  The diverse range of solutions delivered and of business domains served testifies to the effectiveness of the paradigm to address certain key and persistent business challenges:

  • Combinational interaction complexity
  • Managing expertise as an enterprise asset
  • Enabling dynamic economy of scale

The core elements of the platform were evolved during real-world projects (academic, government and diverse global enterprise clients), yielding significant and measurable results. The underlying framework of the Expertool Paradigm includes:

  • Neural mapping engine
  • Biomimetic information and knowledge architecture
  • Qualitative and quantitative modeling in an integrated environment
  • Segregation and design differentiation of expert and novice interfaces
  • Scenario modeling and case-based reasoning
  • Organizational optimization around behavior and knowledge requirements
  • Dynamic organizational scalability through fractal, similarity-based cellular architecture

Implementation of this paradigm in methodologies and software has enabled the delivery of unique capabilities and short-term ROI to early adopters. 

For more information, including a global pharma case study, please download the latest paper.  Forward comments to Joe Glick – joeglick@expertool.com


We Believe That FoodShouldTasteGood!

FoodShouldTasteGood® sounds a bit more like a campaign than a company and brand name. Believe it or not, it is a brand, and even more than that, it’s a philosophy – one that Founder and CEO Pete Lescoe has made the cornerstone of his business. A dedicated snacker, Lescoe believes that food should taste good, but he also believes that artificial ingredients, flavors and preservatives should be left out of the equation. It is with this in mind that he has introduced FoodShouldTasteGood chips, a product that combines the crunchiness of a chip, the crispiness of a cracker and the dippability of a tortilla chip – all with a dedication to wholesomeness and flavor, ideal for the discerning palates of today’s conscientious consumers.

FoodShouldTasteGood chips utilize a concept that is standard in the culinary world, but not often seen in the snack foods industry. As opposed to many chips, which boast bold flavors resulting from artificial flavoring sprinkled on top after cooking, FoodShouldTasteGood chips incorporate all-natural ingredients into the batter, so the flavor is enjoyed from the inside out, not licked off your fingers.

When Lescoe started FoodShouldTasteGood in 2006, he was able to create and share great-tasting products that also fulfilled his personal philosophy about food. “I’ve never felt that one should have to sacrifice sophisticated flavor and quality just because it’s a snack,” Lescoe said. “In my ideal world, every bite I put in my mouth—from a chip to a five-course meal—would be as well thought out and as high in quality as our chips.”

The FoodShouldTasteGood chip line currently offers eleven delicious flavors, each packed with powerful, natural ingredients that exude great taste from every crunch-filled bite: Multigrain, Jalapeño, Olive, Chocolate, The Works!, Sweet Potato, Buffalo, Yellow Corn, Potato & Chive, Cinnamon, and Lime. 

Perfect enjoyed right out of the bag, FoodShouldTasteGood chips are also appropriate for more sophisticated snacking. Whether accompanying a glass of wine and fine cheeses, fresh vegetables or homemade dips, served next to a handcrafted artisan sandwich or served alongside an icy cold microbrew, they bring a delicious but healthy solution to those who have sworn off snack foods. All varieties are gluten free, cholesterol-free, have no trans fats and do not use genetically modified ingredients (GMOs).

FoodShouldTasteGood chips are available at fine grocers nationwide, as well as gourmet and natural food markets.  For more information, please visit www.foodshouldtastegood.com.


Jay Forrester

For several decades we have explored how system dynamics can explain economic behavior, but those studies have not yet materialized as a substantial publication. I am now beginning to consolidate and simplify that body of work into a book that I hope will appear under the title A General Theory of Economic Behavior.

I continue to be active in advancing system dynamics as a foundation for a new kind of kindergarten through 12th grade education. After some three decades of experimentation in pre-college education, the K-12 work is now ready to move into a more active implementation phase. I am beginning the search for major private funding for the next 10-year phase that will include training of teachers, expanding the number of participating schools, development of cumulative material throughout a 12-year sequence, and bringing in full-time system dynamics professionals to guide the activity and ensure the quality of the emerging programs. I invite anyone to contact me who would like to help in launching this next phase by seeking funding, working with teachers to develop materials, or acting as a “citizen champion” to bring system dynamics into a local school system.


GoldSim Technology Group

GoldSim Technology Group (www.goldsim.com) began developing GoldSim, its probabilistic simulation platform, in 1990. GoldSim differs from traditional system dynamics approaches in that 1) it puts much greater emphasis on probabilistic simulation techniques to support representation of uncertain and/or stochastic systems; and 2) it provides a wide variety of specialized model objects (beyond stocks, flows and converters) in order to make models less abstract (and hencemore transparent) and help represent processes and events that cannot easily be represented using a traditional system dynamics approach.

This includes specialized modules to support Risk and Reliability Analysis, Financial Modeling, and Mass Transport Modeling, as well as features to simultaneously represent continuous and discrete dynamics. In addition, because the software is used primarily by engineers and scientists, it has very powerful dimensional analysis and unit conversion tools (i.e., the software has a large units database, checks for dimensional consistency and carries out conversions automatically during model construction).

These differences in emphasis are due to the fact that GoldSim has most commonly been used for engineering and scientific applications where quantitative probabilistic predictions of future performance have been required (e.g., by regulators and other stakeholders) in order to inform and defend policy and design decisions.

Since GoldSim’s developers come originally from an engineering and environmental background, the software has found many applications in the water resources, waste management, environmental science and energy arenas.  For example, the California Department of Water Resources has applied GoldSim to long-term water management of the Central Valley, an important agricultural center that provides almost half the produce consumed in the US.  It has also applied to the software to determine the impact of water management decisions on salmon populations in the state. Los Alamos National Laboratory uses the software to model the environmental and economic impacts of geologic carbon sequestration, a potential tool for addressing global warming. Finally, it is worth noting that all four national laboratory hosts for this year’s conference (Sandia National Laboratories, Argonne National Laboratory, Idaho National Laboratory, and Paul Scherrer Institut), along with dozens of similar organizations worldwide, have applied GoldSim in the areas of nuclear science and/or radioactive waste management.  

Free, fully-functional academic licenses are provided for teaching purposes. You can request an academic license from our website. For commercial applications, fully functional 30-day evaluation versions are also available at the website.

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Homer Consulting

Homer Consulting logoJack Homer consults primarily on health issues in the public sector and does associated writing and speaking. In 2009, he continues his relationship (since 2001) with the US Centers for Disease Control and Prevention (CDC), where the current focus is on a model of cardiovascular risk and disease. 

This model, started in 2007, has funding through 2011 from the CDC as well as substantial support from the National Institutes of Health (NIH).  It has been calibrated both at the national US level and also to represent high burden localities including Austin/East Travis County, Texas, and the eleven-county Mississippi Delta area. The model is also being adapted for the country of New Zealand in association with Synergia Ltd. (Auckland) and the New Zealand Ministry of Health.

National health reform continues as another theme of Jack’s work. The HealthBound model and game was developed in 2008 with Gary Hirsch and Bobby Milstein and has been experienced by a growing number of health policy stakeholders and researchers. One such group is Re>Think Health, a think tank organized by the Fannie E. Rippel Foundation of New Jersey, whose 20 members include John Sterman, Peter Senge, Amory Lovins, Don Berwick, and other high-profile individuals. The Rippel Foundation has commissioned further development and testing of HealthBound, which will lead to various informational products intended to influence the national debate on health reform.  

Jack recently lectured and led a three-day system dynamics workshop in Singapore for their Ministry of Health. Ministry officials have expressed interest in moving forward with system dynamics projects looking into ways to improve health care in Singapore.
In 2008, Jack was engaged by the US Veterans Health Administration to develop a model for prioritizing approaches to improve stroke prevention and care. Funding to continue this work is likely for 2009-2010.    

Jack has also been engaged as an advisor on research projects at Portland State University, Oregon, and the University of North Carolina, Chapel Hill. The project in Oregon concerns the abuse and illegal use of opioid painkillers. The project in North Carolina addresses mental health client pathways through hospitals, clinics, and community services.

Jack also contributes to the annual International System Dynamics Conference as co-chair of the Health Thread, co-director of the Modeling Assistance Workshop, organizer of the Thursday workshops, and member of the Jay W. Forrester Award and Lupina Award committees.


The International Society for the Systems Sciences
53rd Annual Meeting, University of Queensland, Gatton, Brisbane
Australia, July 12-17, 2009
isss logo

Professor Tim Allen will preside during the 53rd Annual Meeting of the International Society for the Systems Sciences (ISSS), and he has chosen the conference theme of “Making Liveable, Sustainable Systems Unremarkable”.

There are many examples of how liveability, especially in urban and peri-urban areas, is affected by the ability of people to have access to and benefit from a physical and cultural environment, key facilities and services, and a secure and supportive community, e.g. environmental markets and emissions trading; Do people want to pay?; the environmental sustainability of increasing longevity through improved health systems; food security and land use; utilising scarce arable land for food or fuel? The question asked in Brisbane is whether liveability can be achieved in cooperation with achieving sustainability or if these concepts are in conflict. More important, how can we as systems scientists help to make liveable, sustainable systems unremarkable – especially in a society where systems thinking is often kept out of science and mainstream problem solving? As Tim says: “It is the old problem of how do we get systems thinking into the mainstream, an issue that has challenged all of us who have been systems thinkers for any length of time. This, of course, touches on global matters, and, in particular, on education. The University of Queensland appears to find systems thinking unremarkable, in that many of its discipline-centered programs teach it and integrate it as a matter of course”. This meeting will also experiment with a new format of immersing the whole conference in a participatory road trip at the start of the week so that everyone can experience the problems being faced by Brisbane in infrastructure, transport, and resources issues. It is hoped that our experiences will spark ideas and joint projects both within the conference setting and in the wider systems community in the months to come. And this work will be carried forward in Canada in 2010 by our president-elect, Dr Allenna Leonard, past president of the American Society for Cybernetics and leading expert in the use of Stafford Beer’s Viable System Model (VSM) and Syntegration processes. The 54th meeting in July 2010 will be held at Wilfred Laurier University, Waterloo, Canada. For further information about this year’s meeting or the meeting in 2010, please consult the ISSS website: http://www.isss.org/conferences/ or contact the ISSS office at isssoffice@dsl.pipex.com  


isee systems logoisee systems continues to develop system dynamics-based products and training that enable people to think, learn, communicate and act more systemically.  Our modeling and simulation software, STELLA and iThink, has been used for more than 20 years by individuals in business, government and education to gain insight about all kinds of dynamic systems.

This past year we held our first isee user conference, providing an opportunity for STELLA and iThink users from across the world to share their experiences and network with one another. The success of the conference and the continued desire by our community to stay connected and learn from each other inspired us to create the isee blog, Making Connections.  Blog posts cover a variety of topics including application stories, modeling tips and advanced product techniques.  You’re invited to join the conversation with our readers at blog.iseesystems.com.    

We are excited by the enthusiasm for Version 9.1 and isee NetSim software introduced last year.  Customers are quickly adopting the use of modules for hierarchical model building and finding it incredibly easy to publish and share their models over the web. 

To learn more, visit www.iseesystems.com or call (603) 448-4990.


Jantz Morgan LLC has launched a new portfolio – JM ESG – where ESG stands for environmental, social, and governance. It is an actively managed portfolio of large cap domestic sustainable and responsible companies, which grew, not only out of work we have been doing with our institutional clients, but also as part of our long-term plan to provide our clients with choice. It also begins to make explicit our implicit commitment to being a socially responsible enterprise.

Jantz Morgan is a boutique investment management company founded on the premise that superior quantitative models will significantly outperform human experts over the long term. We utilize system dynamics as the foundation of our model building approach, stressing science over art, stressing cause and effect relationships over correlations, and stressing replicability and consistency of process without over-reliance on singular events.  The firm’s objective is to provide its clients with total return at an acceptable level of asset volatility in a diversified portfolio. We aspire to do all this while being a socially responsible enterprise that is respectful of our client’s values.

For more information, please contact Sean Morgan (morgan@jantzmorgan.com) or Christine Jantz (Jantz@jantzmorgan.com).  And feel free to visit our company web site (www.jantzmorgan.com).


Lane Press of Albany is a commercial offset printer selected by many organizations to design and print quality work. They have a full range of services and equipment available to produce 1/color to 5/color work. Above and beyond full prepress, printing and bindery capabilities, they also specialize in design services and diecutting. They have over 250 dies available for many pocket folder and diecutting designs. Feel free to contact Sylvia Daigle at (518) 438-7834 for more information, or visit their website at www.lanepressofalbany.com

 


Ledet Enterprises

Real Work – Real Fun – Real Results
Modeling Change for the Future

The Manufacturing Game® is a simulation based on system dynamics that promotes reliability in manufacturing plants, refineries, mining sites, etc. Ledet Enterprises, Inc. offers workshops using this simulation and also has several new, exciting happenings this fall.

Winston Ledet along with Michelle Henley will be presenting a workshop at the International Maintenance Conference (IMC Conference, Nov. 17—19, 2009), Using Microworlds to Change Organizational Culture.

The workshop shows how a microworld like The Manufacturing Game®, can be used to change the culture at multiple industrial sites from the Reactive Domain to the Precision Domain. With the use of an agent-based computer model they will demonstrates the emergent behavior that results in improvements and sustainability.

Winston’s new book Don’t Just Fix It, Improve It through Heroic Change is in publication and will be out before the end of the year. It is a fictional work based on a compilation of the many industrial sites that he has worked with using The Manufacturing Game® to instill sustainable reliability. Also this fall we will be introducing a new website offering webinars, consulting services and other information and advice about company-wide heroic culture change.

Ledet Enterprises, Inc has developed other simulations using a system dynamics approach and is available to develop custom programs for industry, government, the military, health fields, education, etc. For information on The Manufacturing Game® or other types of simulation development call (281) 812-4148 or e-mail info@mfg-game.com.

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The Systems Thinking in Action Company
One Moody Street | Waltham, MA 02453 | 781-398-9700

A New President
In October of 2008, Pegasus selected Mark Alpert to be president of Pegasus Communications. Mark assumed the role from Ginny Wiley, who had been at the helm for the previous decade. Ginny chose to leave Pegasus to explore new opportunities and enjoy more personal time; she continues to serve on the board.

A talented leader and team builder, Mark has already made an impact, working with Pegasus's staff and other key stakeholders to help grow and sustain the systems thinking community. With his energy, vision, and relational skills, he has eagerly begun leading Pegasus forward through the strategic development of new market opportunities, the embrace of new technologies, and continued collaboration with important partners like the International System Dynamics Society.

Find Us in the Blogosphere
Pegasus is also excited to announce that we are supplementing our popular "Leverage Points" e-newsletter with a Leverage Points blog! Our goal is to focus on the practical aspects of systems thinking and organizational learning—how we can apply these tools and perspectives to make good choices and take smart, informed action.

The blog allows us to deepen our engagement with readers of our popular e-newsletters and print resources, while also reaching new audiences interested in a systems perspective. The dialogue we foster online will further extend the experience of participants at our annual conference. There are lots of ways to connect with other systems thinkers through Pegasus—including emerging plans for a series of webinars. Check out the following links to choose the connection that suits you best:

Our website [http://www.pegasuscom.com]
Leverage Points Blog [http://blog.pegasuscom.com]
Leverage Points newsletter [http://www.pegasuscom.com/lp.html
Subscribe to The Systems Thinker newsletter [http://www.thesystemsthinker.com]
The Systems Thinking in Action Conference—Now More Than Ever: Critical Skills for Courageous Organizations; November 2–4, 2009; Seattle, WA [http://www.pegasuscom.com/stapage.html]

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Rockefeller College banner
University at Albany, SUNY logo

The Rockefeller College of Public Affairs and Policy at the University at Albany continues its teaching program by offering three graduate courses in system dynamics for our Masters and PhD students as well as one undergraduate course. In addition all our public policy undergrad majors and all our masters students see a bit of system dynamics in one of their core required methods courses. George Richardson spent the last half of the spring semester (2009) as a visiting professor in the Center for Science, Technology, and Public Policy in the Humphrey Institute for Public Affairs at the University of Minnesota, teaching a seven-week system dynamics course. David Andersen and George continue their group strategy support collaborations with Colin Eden and Fran Ackermann in the Graduate School of Management at Strathclyde University and John Bryson at the Humphrey Institute. David continues his collaborative research in full information pricing. Rod MacDonald and the Initiative for System Dynamics in the Public Sector has ongoing research projects with the National Institute of Justice and the New York State Governor’s Traffic Safety Committee.

Also, over the last year Rockefeller College has been host to visiting scholars Marcel Dick from Germany and currently Hi Sook Kim from Korea.


The host of the 27th International Conference of the System Dynamics Society has been busy with conference preparations and is expecting a great turnout in Albuquerque. If that was not enough to keep us busy our K-12 initiative completed another local teacher introduction to systems thinking and system dynamics in March with the help of the Waters Foundation. The day-long session included the playing of Fish Banks Ltd. Fish Banks has also been facilitated for the St. Pius X High School AP Environmental Science class and will soon be for all 7th grade science classes at James Madison Middle School, both in Albuquerque. We will also try Fish Banks Ltd. out on Laboratory staff on July 22.

Increasing awareness of systems thinking and system dynamics in Albuquerque’s schools has resulted in offering our second Waters Foundation Level 1 training session to be held just before the conference.

We will be hosting the Copenhagen Climate Exercise in Albuquerque on June 18-19. This is the same exercise to be featured on Bonus Day, July 31, at this year’s conference.

We are very fortunate to have Dr. Dennis Meadows coming to Albuquerque and Sandia National Laboratories to speak at our second annual “Earth, Wind, and Sun” event on July 21. His topic will be, “Four misconceptions that block constructive climate change policy”. We are expecting 1500 attendees.

Finally, our merry band of system citizens meets each month at our informal System Dynamics Guild to hear about nascent research projects and dry-runs of presentations for the International Conference of the System Dynamics Society.

We hope to see friends and colleagues in Albuquerque and of course make new ones.


transentis logo

transentis consulting is a small management consultancy focused on increasing the value created in complex systems, such as firms and projects.

A firm’s value creation logic is embodied in its business model, and in recent years we have had the opportunity to use system dynamics to study the business models of a number of firms. 

Analysing and re-designing business models is particularly exciting since a number of eminent management thinkers suggest that in the future, business model innovation will be the key to creating new wealth: Competition will take place not between products or companies, but between new and innovative business models.

transentis has been a partner of isee systems since 2006, and we are hosting a workshop on business model analysis using iThink on 17-18 June 2009, at our Berlin/Germany office. To learn more, visit http://www.transentis.com/workshop or send an e-mail to workshops@transentis.com

Oliver Grasl, transentis’ managing director, will be presenting a paper analyzing the key performance indicators of professional service firms at the system dynamics conference in Albuquerque. We will also have a stall at the conference and look forward to meeting you there.


Ventana Systems, Inc. is pleased to continue as a sponsor of the System Dynamics Society and the annual conference. We will be exhibiting at this summer's conference in Albuquerque and look forward to seeing all who can make it. Version 5.9 of Vensim is now available. For more information please visit our website http://www.vensim.com

 

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Ventana Systems UK Ltd

Ventana Systems UK continues to develop Vensim models for a wide range of clients. Lee, Tony and Andy have now been working together for 15 years in this business, so we must be doing something right!  Our focus on providing affordable, high-quality modelling solutions to clients continues to bring our clients back to us time and again.

  • We listen to our clients, they are best positioned to help us continuously improve the quality of our services
  • We introduce and develop technology to increase the flexibility and affordability of our solutions enabling wider access to our services.
  • We strive to sustain low operating costs through efficient collaboration technologies and waste reduction.
  • We are more motivated by the challenge and interest in our consulting engagements than by profit.
  • We value client knowledge and experience above all else, and use our specialist skills to capture and make use of that knowledge.
  • We value our relationships with clients and use all means necessary to nurture them

Our recent modelling engagements have been diverse; from pharmaceutical manufacturing processes, spares & maintenance programs to modelling close combat scenarios in Afghanistan. We continue to provide Vensim user support including training within the UK and across Europe.

In other news,

  • The Salisbury office has relocated into new eco friendly premises in Andy’s back garden.
  • Tony continues to combine system dynamic modelling with life as a budding pop star. 
  • Lee continues to travel around Europe on engagements that often coincide with Liverpool FC away fixtures.

Ventana UK logo

www.ventanasystems.co.uk


The Whole Systems Partnership

The Whole Systems Partnership has recently launched an online learning network and is supporting this with a dedicated network manager to link registered users and provide resources to support the application of systems modelling. Our primary focus remains in the health and social care field but clearly there are many transferable lessons. There are a wide range of interests and levels of knowledge and application represented on the network which now numbers about 250 from across the world. Registration, newsletters and model sharing facilities can all be found by navigating to www.wspnetsims.com/sd_home.aspWhole Systems Partnership logo

Within the health and social care field WSP has undertaken modelling projects for Primacy Care Trusts and Local Authorities in such areas as the dynamics and impact of policy changes on care home admissions, intermediate care services and the introduction of reablement services at the point of contact for people with social care needs. This work is increasingly integrated with online learning environments and wider strategic and organisational development programmes.

Our two-day training course in systems thinking and modelling with ithink was fully subscribed in the spring of 2009 with additional in-house training also being provided for other clients. This area continues to develop and is closely linked with the development of the learning network noted above.


Wiley-Blackwell

Wiley-Blackwell is very proud to publish System Dynamics Review on behalf of the System Dynamics Society.  Created in 2007 by merging Blackwell Publishing with John Wiley's global Scientific, Technical, and Medical business, Wiley-Blackwell is one of the world’s foremost academic and professional publishers and is the largest society publisher. With more than 1,250 scholarly peer-reviewed journals and an extensive collection of books with global appeal, we now provide more access to more content than ever before.

Visit the Wiley-Blackwell stand at The 27th International Conference of the System Dynamics Society to view our publications, request inspection copies and sample journal copies. Also claim a 20% conference discount on our book titles.

For more information about our Business and Management books and journals publishing programme, please visit: www.wiley.com/business


Worcester Polytechinic Institute

System Dynamics at WPI is now on LinkedIn.  We invite both our students and anyone interested in system dynamics to join the WPI System Dynamics Club found on the Linkedin site.  If you have trouble locating the WPI System Dynamics Club on the LinkedIn site and want to join, just e-mail online@wpi.edu.  Social networking is the newest mode of communication in the virtual world. This virtual club was just started by our undergraduate students, and is in its infant stage. As WPI graduate students and other professionals using system dynamics join, we plan to grow it into a dynamic site where WPI’s System Dynamics students and those interested in taking courses can communicate.

Welcome Jim Thompson to the WPI faculty.  Jim is well known in the System Dynamics community and joins us as an adjunct faculty member. His many years of experience as a management consultant have allowed him to apply the system dynamics methodology to a number of clients’ situations. His main area of expertise is health care dynamics.

Two new courses were added to the WPI offerings in 2009. Health Care Dynamics, taught by Jim Thompson, teaches students how to simulate behaviors of health care providers, patients and payers. The result is a better understanding of how macro-level patterns in the health care system emerge from micro-level behaviors. Agent-Based Modeling, taught by Associate Professor Michael Radzicki, is an introduction to this field. Students learn to compare and contrast agent-based to system dynamics modeling. A series of models and exercises guide students to develop their abilities and to create their own agent-based models from scratch. 

See you at the Society Conference in July! WPI is a 2009 conference sponsor and will be exhibiting in Albuquerque. Stop by our exhibit table to say hello, ask questions, and get your WPI tote bag. A number of the faculty will be attending the conference this year, so this is a good opportunity to learn more about their research and courses.


Additional Sponsors of System Dynamics Society and/or
Additional Sponsors and Friends of the 2009 Albuquerque Conference

(not included in "Society and Conference Sponsor News" section above)

Amber Blocks Ltd.
Anonymous
Atkins Nutritionals, Inc.
Atrivé
The Boeing Company
The Bolide Pty Ltd
Booz Allen Hamilton
BP
Centre for OR and Applied Statistics, Salford Business School, University of Salford
Complexio
Decision Dynamics, Inc.
Delft University of Technology
e-integrate
European Master Programme in System Dynamics
Evans & Peck Pty Ltd
Forio Business Simulations
Forrester Consulting, LLC
Groupo Proyectos
Huerfano Chapter (Dzil na’oodilii) Navajo Arts and Crafts
Idaho National Laboratory
Lockheed Martin
Mohaseboon Business & Financial Consultancies
Murphy Hall & Company, CPA's
PA Consulting Group
Patterson America, Inc.
Ponte Consulting Group
Powersim Software AS
Powersim Solutions, Inc.
Proverbs Corporation
SoL, The Society for Organizational Learning
System Dynamics Guild at Sandia National Laboratories
Synapse Energy Economics, Inc.
System Dynamics Group, Massachusetts Institute of Technology
System Dynamics Group, University of Bergen
Union Graduate College
US Department of Homeland Security, Science and Technology Directorate
XJ Technologies Company Ltd.

All past newsletters, back to 1988, are available on the Society’s “Publications” webpage.

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How to Contact Us
System Dynamics Society

System Dynamics Society Logo
Milne 300 - Rockefeller College, University at Albany
Albany, New York 12222 USA
Phone: +1 518 442 3865                Fax: +1 518 442 3398
office@systemdynamics.org         www.systemdynamics.org
The System Dynamics Newsletter is published four times a year by the System Dynamics Society.          
Editors:
Roberta L. Spencer, Navid Ghaffarzadegan, Robin S. Langer, LouAnne Lundgren and Erin Sheehan