While literature have provided a great deal of insight into and understanding of switching costs, the researchers believe that important aspects can be improved and expanded upon to strengthen the conceptualization of the term in the appropriate context. The research discusses these aspects and then, building on the outcomes of the work done by Hess in Ricart (2002), concludes the theoretical framework with the respect to the Egyptian market context in terms of switching cost categories. The research try to map all possible attributes of the switching costs in order to be able to measure itís effect on deterring the customer from switching to competitors. For the purpose of testing and measuring the effect of different policy scenarios on customer experience dynamism, the researchers designed a simulation model using SFD. The validation phase was achieved through performing sensitivity analysis, subjecting the model to extreme conditions and reproducing the reference mode. After validating the model, the researchers designed the policy analysis runs and undertook different scenario analysis over a time span of 12 month. Scenario analysis included studying the effect of elements such as Local Number Portability LNP, effect of potential entrant on the perceived customerís switching costs level.